Sneaky Tips To Get Your Emails Opened

You work hard to write the perfect email – and then nobody even opens the darn thing.  Sigh.

What’s a marketer to do?

Try a new subject line using one of the following tactics:

Insert your personality and get personal.

Let’s face it – no one gets excited by dry toast, which is precisely why you need to let your own personality shine in your subject line.

True, some people won’t like your personality. So what? Others will love your personality because they see themselves in you, and they’ll become rabid fans.

Examples: “Three experts in our niche that are flat out WRONG,” “Why I loathe beets and want them exterminated from the planet,” “Why I check under my bed before going to sleep,” and “10 things the worst world leader in history taught me.”

Use numbers.

In a big field of words (think your Gmail inbox) numbers and symbols stand out.

For example: “7 ways to screw this up,” “3 people I hate” and “5 days in the doghouse.”

Ask a question.

For whatever reason, questions just seem to work better than statements.

For example, instead of, “How to do this,” you might ask, “Can you tell me how to do this?”

Other examples: “Why can’t you go to the bathroom?” “Where do you want me to ship this?” “Is the dorky look back in style?”

Invoke Curiosity.

Strange headlines get clicks – sometimes. This one is a little tricky, but if you can arouse enough curiosity, you’ll be blown away at how many subscribers open your emails.

Examples: “My Dr. told me to eat dirt,” “How to know you’re about to have a heart attack” and “The dessert only diet.”

Super short subject lines:

There was a reason why, for a while, you kept seeing the subject line, “Hey.”

It worked.

But like anything else, once it’s used too much, its effectiveness wears off.

Still, every once in awhile try using either a one word subject line, or a short subject line that you use as a great opening to a story. Examples:

“Damn,” “That’s when I knew,” “Groan…” “Facepalming AGAIN,” “Yikes!” “Oh no!” “How did THAT happen?” “Unbelievable!” and so forth.

And one last sneaky but ultra-important tip: Always send out your emails a second time to everyone who didn’t open them the first time.

How this works: Nearly every autoresponder has this option now, and if yours doesn’t, ask for it.

Send out an email in the morning. Wait 8 to 12 hours, and then resend it to everyone who didn’t open it the first time.

Use a different subject line the second time, but keep the email the same.

Your second subject line can be entirely different from the first, thus (hopefully) sparking interest in those subscribers who didn’t open the first one.

Or you can simply say, “You missed this earlier email,” or some such.

Typically, I get nearly as many opens the second time I send an email as I do the first time.

It’s a great way to reuse your emails. You’re not bugging those subscribers who did open your first email. And you will get more clicks and make more sales with almost no additional effort.

You can even schedule the second email when you send out the first. Just make sure to send it only to those readers who did not open it the first time.

How To KNOW You’ll Get Paid Every Month

Yes, you made sales this month. But will you make sales NEXT month? And how will you pay the bills if you don’t make sales?

It can be scary going from a job where you know exactly how much you’ll get paid and when you’ll get paid to working your own business online.

In your business you might have a banner month and then two months of starving followed by a mediocre month followed by (hopefully) another banner month.

Thus, the question becomes, “How do you get stability in your business – and your income -as quickly as possible?”

Or… how do you KNOW for a FACT that next month you can make the mortgage and eat, too?

Simple – continuity programs. Call it what you want – memberships, recurring payments, monthlies, etc.

It all boils down to getting people signed up into a continuity program so you can continue to get paid month after month.

Now you have a choice here: You can either promote other people’s continuity programs, or create and promote your own.

If you’re acting as an affiliate, then you don’t have to worry about sales funnels, membership content, customer service and all of that. You just need to focus on making the sales.

Drive the traffic, offer your own bonuses and do what you’ve got to do to get people signed up.

The problem, of course, is that in exchange for less responsibility, you also have less control and more competition.

The membership site owner has control over content. If s/he takes a “churn and burn” mentality and doesn’t care about keeping members happy, then people won’t stay long. You’ll have to continually make new sales, which isn’t what you’re looking for.

You want stability. That’s why you only want to promote truly great memberships and continuity programs that deliver a ton of value.

As to competition, you are competing with every other affiliate who is promoting the same program.

If you have your own list, then this isn’t that big of a problem. After all, people on your list know and love you, right? And so they’ll follow your recommendation.

Unless they’re on someone else’s list (they are) who has already promoted the program. In which case, you’re not going to make many sales.

Promoting affiliate memberships is a give and take. Less responsibility, no control and lots of competition.

And this is why you might want to start your own membership. Look around and see what people in your niche desperately want and need, and then fill that want with your site.

Outsource the content creation if you can, so you can focus on the important part – filling it with people.

Once you’ve got your membership site up and running, it’s time to get busy promoting it. Use every technique you can think of and track everything.

Find out what your best sources of traffic are, and then put all of your effort into just those methods.

For example, maybe you buy traffic from Facebook, Adwords and solo ads. You also get free traffic from guest posting, forums and social media.

9 out of 10 new members are coming from Facebook, so what are you going to do?

Get the Best Early Bird Ideas for Your Home Business

Our most creative time is in the morning they say. We can also retain information best at this time. If we have gotten enough sleep, then we have the most energy for the day when we wake up. One of the biggest selling points for a home business is that we can control our time.

No Worms Allowed
We can work when we want to and stop when we want to, etc. If possible we should get things done early when we are thinking clearer. Don’t get in the habit of putting things off. If we do, they will seem as if they are low-priority, and we will possibly begin to just exclude them from our daily business tasks.

Being your own boss and not being accountable to anyone but yourself, it can be easy to just ignore things we need to do. You are accountable to your customers, peers and prospects if you want to have a profitable business. It is too easy to tell yourself to put something off until later and then either forget it or do a poor job because you are tired and need to rush because you have waited until the last minute. A very bad idea.

Having a business needs to be taken seriously if we want to be successful. It has to be one of your top priorities whether you work at home full or part-time. We have flexibility as part of the beauty of working from home. If there is something special you need to do, you can always juggle things around so you can get everything done that is required.

There is great diversity among people. There are some that work better at night. They should do whatever works for them. With a home business, things are not rigidly controlled by hours such as 9 to 5, where we have 8-hours to do your job or be late (bad form). If you get behind it will begin to ‘catch up with you’ and your job performance ranking will begin to degenerate whether it is an outside job or your own business where you work from home.

Look at the clock as 24-hours. Realize you have much more time to do everything you need to do each day. So you are free when you work from home to work a few hours here and there. Just so you get it all done timely most of the time.

Every waking hour shouldn’t be spent glued to your computer. There has to be moderation – a balance in everything. Enough work, enough rest, enough play and enough money. If we can achieve this balance, we are doing great!

Internet Marketing is Like Sports?

There is a saying that goes like this: ‘practice makes perfect’ Athletes build their strength and skill by practicing. They reach plateaus and if they keep their momentum going consistently, they continue to move forward in their skill. It is the same with marketing as you are building and sustaining momentum by constantly taking action to promote your home business.

get it on!
Artists also keep practicing and learning techniques. In the military they continually test their endurance and develop their skills using weapons and hand-to-hand combat. Marketing is very much the same in that the more we practice by taking action, the better we will get at doing what we must do.

In building momentum another way this is important is that most people will not respond. This is your challenge. Don’t become discouraged or give up. You have to increase your efforts and have enough volume that those people won’t matter. Eventually you will learn to focus only on the ones that do take action and respond. They are the ones that will help you build your business over time. In any case you just need to keep pushing forward no matter what it seems like.

It is easy to lose your way when you elaborate on that you may not see any positive results in the beginning (because you haven’t got the momentum yet). This is normal. However, normal is not always right – in fact often it isn’t right at all. Catching a cold is normal, but it’s not good for anything, and we just want to get rid of it because it is annoying.

Sometimes we must take special steps to ensure that we don’t allow ourselves to get discouraged and stop trying. We may have to talk to ourselves continually to guard against negative thoughts and feelings. If you don’t stop them they will become an attitude. If you make a conscious effort to combat them they will stop eventually. Replace them with something which is positive and focus only on that until you are feeling better.

You can visualize the beauty that is always here even when you are personally not feeling well. There is nature – the sky, the water, fresh air, the trees and flowers. There is much good for everyone to share. Think about how lovely it is. Think about people who make you feel good, or your family that love you. You can take a minute or two to remember things you have accomplished that made you a winner. Like starting an online home business!

Remain focused on your target goals. In this case it is to create a profitable business via Internet marketing. Realize that you may have to ‘wash, rinse, and repeat’ over and over and over again before you will start to see any results. Understand that is just how it is. It’s how it usually works and you shouldn’t get in a rush or feel that you are failing. It should make you try even harder.

Where to Begin If You Are Thinking of Starting a Business Online

To begin with, you need a real plan — a plan that would organize resources that you have to invest, as far as money, time and skills. Even if you have very few resources you can still start a business on the Internet. If you are determined, there are ways to make up for anything you feel you need but do not feel strong about.

Get started!
If you have no money to work with then start to save a few dollars whenever you get money. You will be surprised that even a little bit of ‘spare change’ will add up if you don’t spend it. It is also a good thing when planning to take stock of what you spend your money on. If you are really committed to having your own business at home, you can make some small sacrifices as far as things in your life that are not essentials, for example – entertainment, trips, and luxuries.

You can be direct and for example when you would normally pay for tickets to an event, take that amount and put it away in a savings account for your business operating expenses. You can also help yourself to motivate your saving, figure how much gas you saved and the bridge tolls, etc. and put that away in savings too.

Time is a major concern especially if you have no money. You will need to spend more time researching and working in performing tasks for yourself. You can always learn how to do things if you feel you don’t have strong enough skills when you come to the table.

Rest assured though that you have access to major important, free resources, rich or poor. Search engines like Google.com are where almost anything you ask under the sun will be answered within minutes. It may take some time to go through all the results you get though, to decide on the best.

There are free courses online at organizations like W3schools.com. This is technical and provides just enough information that you can learn how to maintain and even build websites. There are also community colleges online where you can take excellent courses for just a few dollars and you can do it whenever you have free time.

Determination and sacrifice are key ‘skills’ that you need. After working all day, commuting, and family responsibilities, devoting yourself to starting a business may take your last ounce of strength! Many do it and it is very gratifying for them to know they have taken control of their own lives.

Safety in Numbers – Internet Marketing

Internet marketing is something that needs to be done aggressively and consistently over time to build and sustain momentum. Marketers can never rest on their laurels because they will quickly fall behind and go to the bottom of the pile. That’s marketing anything not just business opportunities or products online.

eMail marketing
There are many failures because people believe they can do something once or twice and that they are going to make a profit as a result. If they don’t see anything right away, they quit trying because they think it is pointless. It’s really sad that some people do not think things through. Other than a phony magic show where do they get the idea things just pop out of hats?

There is a list of reasons why people don’t try hard enough and most are avoidable. The reason that you always need to keep the volume of your promotions turned way up, is that marketing is a bit like ‘finding a needle in a haystack’. The majority of people around the globe are not interested in starting an online business or for that matter buying anything. It is just as likely there are those who are, and you just need to find them.

The statistic that is used for many marketing businesses is a 1-2% response rate being considered pretty good for example for eMail marketing. Note that ‘response’ can be just an inquiry and does not necessarily represent a sales transaction, so the percentage would be even smaller for actual sales.

Spammers have caused a huge problem for eMail services that are forced to use spam filters. Unfortunately the spam filters are frequently blocking legal bulk mail from businesses (and the spam is still in your inbox). The filters apparently often can’t differentiate between the two. They are amazingly unsophisticated for this day and age. Sadly your message may go to spam and never be seen.

Ethical online businesses would likely only use permission-based eMail . This means that you have to request a business to send their publication to you by ‘opting in’. Often blocked by spam filters but maybe not. eMail is invaluable to Internet marketers, regardless of the problems. You just need to allow that there is nothing we can do except accept that we are starting at a deficit thanks to evil spammers.

Don’t feel sorry for them – remember they are really not trying to do business with you. They are about disrupting business by creating chaos. Many people being inundated with spam after a while will realize it is futile to try to keep up with it and will stop opening most of their mail. Hopefully they will recognize your return address and since they signed up to receive mail from you, they will read it.

Hence, whatever you do in this regard, whether it is using list builder systems, sending solo ads, or buying leads, you should realize that you will need many on an ongoing basis to make up for those that will be lost. Remember not to get discouraged or blame the program or product you are advertising if you don’t get a response right away. Keep trying.

Transform your Life With a Home-Based Business

Whether personally or globally, our economy can have radical shifts. ‘Feast or Famine’. Unfortunately the ‘cost of living’ doesn’t change very often. Many are thinking of or already working from home. For several reasons it is probably best to do this part-time at first.

make your home pay its own biills
Working from home has many advantages. Besides being able to have extra money to save or use for something your salary alone may not afford, a close second is probably being your own boss and to do the kind of work you want to do. Most plan on eventually working from home full –time. (make sure you have proven full-time income before you quit your day job!)

A full-time home business provides freedom. You have the freedom to create and maintain your own work schedule and to save money on gas, food and clothes. If you ever calculated it you probably spend a lot of time commuting that you are never paid for if you are working away from home. When you work from home, you are able to keep more of the money you make.

Another advantage of having a home based business is that you can spend more time being around your family and friends. You will not have nearly as much stress all the way around as you would have with a job. Remember your kids are only kids once. Don’t miss all the ‘firsts’.

A home business gives you more opportunity to progress professionally. To run your own business gives you experience in management. Having your own plan gives you a chance to be more creative. You may even be able to use talents you haven’t been able to use before as well as ones you have honed through years in your career.

To make your home business work, you need to put together a well thought-out, written business plan. There are many online websites that can help you think this through. Don’t be in denial about this because you really need to know how much time and money will be required at different stages. There are many ways you can do this as your assets allow. Use the skills you have to do things for free to promote your business.

How to Start a Home Business

If you are expecting to start a home business, and for it to be successful, you really need to get serious. You should see it as if it was a paying job, even though it may not be yet. Schedule your working time to just like you would have hours where you are expected to perform for a job. Keep in mind that you don’t have to stress about time and deadlines quite as much when it is your home business and not your job.

get started!
If your business was a job, would you have the attitude that whenever you get a chance you will do whatever it is? Would you do what you need to do only if you can squeeze it in to your social calendar? No way, because you wouldn’t keep the job long enough to be worried. It is the same concept with your business – take it seriously. It has to be on top of your list of priorities. Top of the charts, you need to make your home work schedule part of your business plan. Determine how much time you can commit to spend per day or per week to work on your business.

You may have a day job, a family and pets, etc., that demand your attention and are first priorities, if you want to add a home business to your life you need to create some structured time for it. Whether it is 2 hours or 8 hours you need to use the time wisely, and be consistent. Looking at your day as 24-hours you can be flexible and can do some hours in the AM and some in the PM or whatever fits your lifestyle. It can always be flexible, changing as need be when there are things that come up, or just because you feel like it.

Realizing that one of the most important (free and effective) ways to promote your online business is to use your blog, try to spend at least 30 minutes to publish at least a few paragraphs. Original content is always best, but if you don’t have anything unique, then maybe post an article by someone else, and of course including their links, etc. to give them full credit. (this is another important legal issue).

Also typical to an online marketing business would be to manage your list of subscribers in your autoresponder, (15 minutes); and to do some advertising using whatever strategies you have chosen to use presently – for instance solo ads, traffic exchanges, and list builders (30 minutes).

It won’t be too hard to forget to check your affiliate programs for commissions by logging in to each one and looking for your reports (15 minutes); Check in to your social networks, etc., to see if you have any messages (business-related) to respond to. This is no time to socialize unless it is business related. This is work time. You can go back on your own time to chat it up. Just remember not to get ‘lost’ on any site that you are on.

Home Business – You Have to Do it Your Way

It really shows you are creative and brighter than average if you want to develop a business on your own. Why blow it by being a jackass? Reference is to people with no experience who will ignore training and even minor documentation that might help them to formulate a plan. Oh but no, they are the center of the universe. They will pester support for answers in that they feel they are entitled to know without reading it.

listen up!
It says ‘free’ and/or it says ‘no experience’ necessary. Did it ever occur to you that you have to start somewhere? These two qualifications do in fact require your participation even if just so far as to give you a place to start from. Did I mention that you contact support usually after you mess everything up by doing it without having any reference? That’s ok support lives for you. Forget their other 100 people that they need to help. They will be glad to do everything 2 or 3 times just to cater to you.

If you are paying for service that is a different ballgame. They owe you, but still only to a reasonable degree. Why do you not recognize harassment when several times a day you are running to them with questions that are either not relevant to what you should be doing at this point or worse something that has already messed everything up and now needs to be recovered – on their time. Oh! But you are entitled more so than anyone else. (Where did you get this silly idea?).

Unfortunately the other side of the entitlement allows that you will tell people how to do their job. If they try to tell you where you should get your direction (as a kindness) you will badger them and infer threats. You as support are expected to know everything and do everything. If you are avoiding telling the person they are a pest who you feel is harassing you, or to say ‘it is not my job’, they will likely consider you hostile and condescending. Which is best, tell the truth or go with ‘the customer is always right’. (not)

The point is allow the people who want to guide you to the point where you can start to use your own ideas. Don’t be ignorant and start right in destroying everything before you access what has been provided. This especially refers to changing technical settings that you have no idea how to understand or what will happen other than somebody else will need to fix it for you.

(End of Rant)

Affiliate Marketing – Earn While You Learn

There are many affiliate programs that offer some level of training with regard to promoting a business online. When you join, the company will assign your affiliate ID and give you a link to your own sales page so that you can actually start advertising on day one. You can start earning commissions while you are still learning how! However, it is probably a good idea to read over the documentation on the site. This will give you ideas on what to say in your blog, ads, etc..

learn to earn
There are some that feel ‘safer’ just to keep learning endlessly because they don’t feel that they can actually do anything yet. This is a waste of time. Often these folks suffer from what can be referred to as ‘paralysis by analysis. They hide behind the learning and never believe they know enough to start taking action. They waste months and sometimes even years thinking that they don’t know anything.

Affiliate marketing is very attractive, especially as a first effort to start a home business online. This is so in large part because they provide everything you need to get started on the first day. There is really no reason to wait. If they don’t have official training, then read all the FAQs and other documentation in your member back office.

An affiliate program has the product ready for you. They allow you to earn money from their intellectual property. This has taken them possibly years and many dollars to develop. There are also costs they pay associated with running the membership program. This is why when you become a member you will eventually pay a monthly membership fee. What you get in return is far and above more than you will pay. If you were to pay for a website, a web page, maintaining software, hosting, etc. you will realize how much time and money you save by affiliating yourself with an existing company.

It can take a while where you are learning and advertising, and it may be unlikely as a beginner that you will make sales the first day. It is possible though so why not dive right in as it will probably take some time to see substantial results.

However usually when you see statements that you can make money today it assumes you have a list of existing customers or prospects -or at the very least marketing experience.

Unfortunately there is no magic that will create sales. You have to promote your links constantly over time to build momentum. What they are actually saying is that it is possible to START the process to earn money; meaning at the least to become a member and start the process of developing your business today.