Your Vision for Your Online Business

Visualization of your goals can’t stop in your imagination. For goals to become reality you need to make a concerted action now and into the future. That means w-o-r-k to make it happen. There is no such thing as wealth without work. Day dreaming can be fun, but it can be counter-productive.

See It!
When we are not being logical or realistic or we have not really defined achievable goals, we can quickly become disenchanted when nothing works out as we thought it would. It is good to ‘aim high’ and ‘dream big’, but if we set unrealistic goals that may not be possible to achieve at this juncture, this can become discouraging.

This is sadly ironic if the person actually believed he could earn money instantly, without first building and developing a plan and then working it. Nothing will ever happen by magic or because we have a vision. It won’t happen unless we tune in to reality and do the work.

If you have never started a business before, there may be lots of false starts. Until we get real and create a plan with reasonable expectations, we are just wasting time and resources – ‘spinning our wheels’, never more than a wannabe. We need to make a commitment just as we would when we start a new job. I will show up and I will work to accomplish goals.

The key to success is to persevere. There will not be even a slim chance of accomplishing our goals if we give up and quit too soon. However, if we can just keep trying, even without seeing any tangible results, there is still a chance things will improve. You never know what is right around the corner so don’t miss it because you quit too soon. If we quit too soon without giving ourselves and the program a fair chance, we will never know what we might have achieved.

With all that said, everybody is not necessarily going to relate to this environment. We need to seriously admit that we do not like working online and do not want to do this — and then move on. There is no shame in this. Not everybody can ride a horse – or even wants to. What we all have in common either way is we need more money. We may as well find a way to earn an income that we enjoy and feel that we can succeed with.

Although it is important to take action while we feel inspired, it is super important to be logical about what we need to do and what we can realistically expect to achieve. If we can build on that, we will have the foundation for a profitable home business.

Safety in Numbers – Internet Marketing

Internet marketing is something that needs to be done aggressively and consistently over time to build and sustain momentum. Marketers can never rest on their laurels because they will quickly fall behind and go to the bottom of the pile. That’s marketing anything not just business opportunities or products online.

eMail marketing
There are many failures because people believe they can do something once or twice and that they are going to make a profit as a result. If they don’t see anything right away, they quit trying because they think it is pointless. It’s really sad that some people do not think things through. Other than a phony magic show where do they get the idea things just pop out of hats?

There is a list of reasons why people don’t try hard enough and most are avoidable. The reason that you always need to keep the volume of your promotions turned way up, is that marketing is a bit like ‘finding a needle in a haystack’. The majority of people around the globe are not interested in starting an online business or for that matter buying anything. It is just as likely there are those who are, and you just need to find them.

The statistic that is used for many marketing businesses is a 1-2% response rate being considered pretty good for example for eMail marketing. Note that ‘response’ can be just an inquiry and does not necessarily represent a sales transaction, so the percentage would be even smaller for actual sales.

Spammers have caused a huge problem for eMail services that are forced to use spam filters. Unfortunately the spam filters are frequently blocking legal bulk mail from businesses (and the spam is still in your inbox). The filters apparently often can’t differentiate between the two. They are amazingly unsophisticated for this day and age. Sadly your message may go to spam and never be seen.

Ethical online businesses would likely only use permission-based eMail . This means that you have to request a business to send their publication to you by ‘opting in’. Often blocked by spam filters but maybe not. eMail is invaluable to Internet marketers, regardless of the problems. You just need to allow that there is nothing we can do except accept that we are starting at a deficit thanks to evil spammers.

Don’t feel sorry for them – remember they are really not trying to do business with you. They are about disrupting business by creating chaos. Many people being inundated with spam after a while will realize it is futile to try to keep up with it and will stop opening most of their mail. Hopefully they will recognize your return address and since they signed up to receive mail from you, they will read it.

Hence, whatever you do in this regard, whether it is using list builder systems, sending solo ads, or buying leads, you should realize that you will need many on an ongoing basis to make up for those that will be lost. Remember not to get discouraged or blame the program or product you are advertising if you don’t get a response right away. Keep trying.

Some Important Internet Marketing Skills

If you are going to start an online business there are a number of Internet marketing skills that should be acquired. Many of these skills are important for success in any industry. Many are developed within, such as determination and motivation. You need self-confidence and a desire for accomplishment.

Do it Right!
Anybody doing anything anywhere needs the ability to stay positive. There may be periods especially in the beginning where business is slow or non-existent just yet. You need a strong mindset to keep yourself from becoming discouraged during these times. The situation should make you try harder rather to give up or slack off because ‘what is the use’.

Being capable of remaining focused is a huge internet marketing skill – and usually needed for anything where you hope to accomplish something specific. Chaos can be a prevalent atmosphere in business. One can be totally overwhelmed especially if they were not organized before the chaos set in. Organization is one of those skills that you need for practically anything.

Being organized is almost required, particularly for someone who is trying to navigate anything new. It is best when you are trying to focus on something that you remove other unrelated things from your space so that they do not distract you.

Planning is very important and is a big part of being organized and helping you to focus on what needs to be done. Just as people use maps so that they know which way to go, planning will save you so much time because you won’t need to do as much trial and error.

Writing is a key Internet marketing skill. You will need to write for advertising, email marketing , networking with peers, prospects and customers, and blogging to promote your business online. It is important that you express yourself clearly especially because you probably don’t have the opportunity to explain what you mean in a live conversation as you would if you were in retail or offline.

The last thing you need to close a sale is an important question they have before they make the purchase. If it requires back and forth emails or calls to ask and answer a question, it can mean they will just move on to something that is less trouble or that they can do right now.

Under no circumstances should you cave to your inclination to say you can’t or won’t write. You need to figure out how if that is the way you feel, or be willing to pay for writers. In the long run money concerns aside, it is to your own benefit to do things for yourself. In any case, be very friendly and responsive in your communications with prospects, customers and peers.

Home Business Building – How to Diversify as a Means to an End

There are many different ways to earn income from home online. Many people who have worked in the Internet marketing industry believe ‘Residual Income’ is the smartest strategy to use because for one thing it is based on the theory that it is wise that when you make a sale once that sale represents a monthly income going forward. With affiliate programs, when someone joins a program in your down-line you are paid a commission for the initial referral. Then for as long as they pay their monthly membership fee, you get a percentage of that fee as a commission. This is a primary example of what is called ‘residual income’.

earn money online
There is also OTO or ‘One Time Only’ income where you would be selling a product or a service one-time. You can be creative with this and offer special deals for additional products *(and income) at the point of sale. For instance if you sold an electronic device like a smart phone and then at the end of the transaction (at the payment point) also had an offer for a related accessory like earphones.

Another reference to types of income you will see online is ‘Multiple Steams of Income’. This is where you have more than one source of income. This may be seen as a ‘portfolio’ of business opportunities. This is also a very smart concept to incorporate into your home business plan, because you are ‘hedging your bets’:(a) if one product is not doing well, another one might be doing great and will make up for any sparse income from product (a); and (b) some companies count on sales volume, so that while the commissions may be rather small, they assume you have volume that will make up for it.

For example, $5 is not much, but if you make 10 of those $5 sales, you have $50, which is a nice commission. If you want to get really excited extrapolate that 20 times for $100! That will tend to keep you motivated to work your head off to make a decent income you can live on eventually. Something very exciting about this way and it makes a perfect balance with the other more stable forms of income.

It can take some time before you have done sufficient advertising such that you begin to earn substantial income. It is very important for your mindset that you realize this is only normal. This can be hard, not just psychologically, but financially. You are spending money acquiring opportunities, and for advertising and marketing services, yet you are not seeing a return on your investment YET.

Smart again to structure your business in a way that you start with some programs that you can join for free or very inexpensively. You can even advertise using free and very inexpensive techniques. You can make a little money even at the same time you are building your home business online. Examples of possibly making decent money for free are programs like Clickbank.com and Amazon.com which are both free to join and earn commissions without much investment.

Safety in Numbers – Internet Marketing

It can be said that competition is fierce on the Internet, or maybe because it’s the way business has always been done, but what is done in this regard must be done consistently over time. Because of the nature of the communication, half-baked is not going to do as well as sincere effort.

Keep up the good work
Marketers can never just ‘kick back’ and figure they have done enough, because they will more than likely fall behind if they don’t really invest themselves in their business. One cause of Internet marketing failures, is because some believe they can just do something once or twice. When they don’t see an instant result, they may quit trying because they think it is pointless. There are actually many reasons people don’t try hard enough and most are avoidable.

You need to keep the volume turned up when it comes to marketing. It is like what you would envision ‘finding a needle in a haystack’ to look like. The majority of people may not be interested in starting a home business online. However thankfully there are some who do. You need to focus on finding them and not give anymore attention than necessary to those who don’t. Most of all don’t let them discourage you.

The number that is considered acceptable is a 1% response rate, for example with eMail marketing. Note that response can mean just a further inquiry and not necessarily a sale or done deal – so the percentage would be even smaller for actual sales. That’s normal and many marketing experts online have learned how to succeed with whatever obstacles there have been just by sheer determination.

Evil spammers are worse than ever. As such eMail services are forced to use spam filters. A double whammy, the spam filters are not that efficient and very often can’t differentiate illegal spam from legal bulk mail sent by legitimate online businesses. That means that your message may go to a spam folder and never be seen by your prospect.

However we should accept that regardless of the problems, eMail marketing is still a major strategy in Internet marketing. You need to keep the number of messages you send to customers, prospects and peers at the max to make up for all the obstacles to be overcome.

Whatever you do, whether it is using list builder systems, having lead capture pages, sending solo ads, or buying leads, you need to realize that you will need many ‘leads’ on an ongoing basis.

Maybe most important is not to get discouraged or blame the program or product you are promoting if you don’t get any response immediately. Keep focusing on what you want to create with your online business. Do not give any unnecessary energy to worrying about people who are not interested. Use your time and energy wisely and focus on the ones who are.

Got Writer’s Block? Blogging for Internet Marketing

Writer’s block is probably more about a lack of ideas to write about than the actual inability to write. When someone is new and they can’t really determine how successful they have been yet, some people will feel they have nothing to say or that they could swear is true since they haven’t had the experience. These are just temporary obstacles if a person really wants to write.

write ON!
Marketers NEED to be able to write – no matter what. No excuses unless you can afford to pay for Ghostwriters, Blogging is the primary FREE way to promote a domain, website or business. This is not just a ‘file and forget’ fact. To do so would be to waste a valuable strategy that would create an opportunity to have your site(s) indexed by the search engines and get free traffic.

We must force ourselves to write, and it is not only blogging, but writing ads, communicating with our prospects, customers, and peers; trying to convey an issue to a technical or customer service agent when we have a problem or question, and participating in social networks and forums.

Most people starting out in Internet Marketing don’t have a lot of money to spend at first, maybe even for the first several months when you are not yet generating a substantial income. This is one of the reasons that you need to just do it! Sit down and start writing. Write anything.

Pretend you are writing a letter to a friend if that helps.
You do want to write as if you are open and relaxed as you would with a friend. Nobody needs to create a text book or technical specifications here, just be able to clearly convey an idea or concept – even an opinion works. Of course in some cases especially on the technical side, being able to quote statistics and citing specifications is more powerful than just your opinion.

Try to be conscientious of correct spelling and grammar, which only requires proofreading and being as accurate as possible. Very quick and easy to look up a few words on a search engine if you are not sure how it is spelled or what it means.

Most Wordprocessors have spell check so that should help too. (however they are not advanced enough to recognize some things such as words that are spelled correctly but used in the wrong context – for example – ‘Right me a letter’ should be ‘Write me a letter). Just take a few minutes to browse through what you have written before you publish it. Doesn’t need to be perfect, just close!

You can write about what you are learning, and/or your opinion of things that you read. Reading is an excellent way to get ideas for what to write about. Never copy word for word, but you can just rewrite anything in your own words.

Be honest if you have not yet experienced something first-hand or earned a substantial amount of money from it – There is nothing wrong with quoting people who have, as long as you are truthful and give credit to the author. Use “quote” marks to indicate you are quoting, not composing, to make this acceptable. There are tools that people use to check if their writing is being copied by someone else without their permission or not giving credit to the original author, so beware. Write ON!

Building a Home Business – Learn How to Do Things Yourself

It may seem convenient to have someone else do things that you are not sure how to do. However it is much better to learn how to do things for yourself. We are not talking about building a space ship (“rocket science”). We are merely talking about very basic technical things for your website or your membership program.

U R in control
Even if you could afford to hire technical support to do them for you, you will not be as well off as if you learned how to do it yourself. Somewhere in your program, in your hosting account, or in a search engine, you will find directions on how to do just about anything you need to do.

If you get used to shuffling off anything you do not know how to do, then you will never learn how to run your business completely. If you pay someone else to do it you will never learn. If you have a high volume of work and little time, then it is understandable.

However, it would be wise to ask your support to write some simple instructions for you (and pay extra if necessary) when they do your work. This way you are not tied to paying for support and never quite knowing what is going on. To be real you should actually know how everything in your business is done, whether or not you have support. You should have written procedures that anyone can follow, ‘just in case’.

Particularly if you have not been happy in your career, you will have a great time calling yourself ‘the boss’. Maybe you will also enjoy procrastinating as long as you can if you have nobody to push your work off on; but you can’t carry this too far. You being the boss are the one who is responsible for your business whether you have support or not.

You never can tell — you may come up with some new innovations on how to do things in a more efficient, more accurate way. You must learn how things are done presently or on average before you could see a different perspective where you may improve the procedure. Don’t forget to update your written procedures when you change anything throughout all stages of your home business’ development.

Your Internet Business Can Be Like a School

People might be very surprised if they found out how much is really available online. For example community colleges have free or very inexpensive courses that can be done completely online. Even various certificates of achievement can be earned in this way.

get it!
So at that price you can take something you are curious about or interested in that really hasn’t got much of a chance of helping your career. Just for fun. Along the way you may change your mind and it could possibly turn into something that would be a career.

Naturally it makes the most sense to find something that might even help you get a promotion or to elevate your skill level so you would qualify for a better job – or even to enhance your technical skills so that you may take more control of your home business. For example it would be so helpful if you had more of a handle on basic HTML so that you were not dependent on programmers whenever you want to make a small change to your website.

There are multiple free courses in HTML and other technical languages on the Internet right now. This could also be anything that would help your business like bookkeeping, or using a proprietary software that performs some task that you need to work from home. These courses, while maybe not formal (having certification) can be started the same day they are discovered, a manual printed out for reference and then just go!

It is amazing how the search engines have vast amounts of free information on the fly – a breathing index of facts for everyone who seeks and has access to; and then to realize you can really drill down from there to find really extensive instructions if you want to pursue something to more of an extent. There is nowhere in the world where there are more possibilities to learn than the Internet.

It would be a shame to waste it especially because even the business you are trying to develop can itself teach you so much about business procedures, using software, etc. Even though ‘code’ and etc. may seem complex and ‘above’ your head, it really isn’t. If you look at it you will definitely see patterns that can be recognizable to you in the future and not at all ‘rocket science’ or something unachievable except to geniuses.

The Importance of Blogging for an Online Home Business

If you have a blog associated with your home business you should be using it frequently – daily if possible or close as you can get. If you do not have a blog associated with your business, get one today.

write on
It is a powerful, FREE way to get free traffic that may become sales or leads (your list). If you can’t even do this much to promote your business, with all due respect, you may not be serious or committed enough to ever succeed with your online business.

Maybe this is the issue and the juncture where you should make a decision. You want a business, or not really that much. Hopefully it won’t be the case here, but maybe you should just quit while you are ahead if it doesn’t mean enough even to do something for free to promote your business.’ It will still require time and effort to compose blogs unless you can pay a ‘ghostwriter’ or have some other blog service.

This should be pretty telling to ask yourself if you really want a business or would you rather go out to lunch? On the one hand you are building and developing something that will pay you back someday if you play your cards right and invest your time and effort for an extended period. On the other hand, if you can afford to go out to lunch then you can afford to get your business running but only if you really want to.

You can set up a blog at blogspot.com absolutely free. It is just basic but it will work to get traffic to your website. (Use your domain name URL to your website or affiliate link as part of your signature on each article). The search engines will help you to build back-links to and from the blog or website.

Or if you don’t mind spending a few dollars to buy a domain and hosting you can also set up a free WordPress account and have a blog there. With WordPress you can actually create a top-level website on your domain and then add WordPress (*blog) using a simple utility in your hosting account cPanel.

The cost for both domain and hosting is minimal – the cost of doing lunch out – once a year for the domain name registration and once a month for the hosting cost.

Even though it seems like the majority of people trying to start a home business cry broke, almost everybody has a few dollars they can spare themselves to build some kind of an operating budget if they have the right priorities. You will be the only one that will regret it if you make the wrong choices.

Work at Home – Always Be Early or On Time

Especially if you are taking your home business seriously, you will want to be proactive. If you really expect to earn an income online you will need to be engaged in your business. Once you get your website or affiliate link online, that is not all there is to it.


Use your time wisely!

On ‘Autopilot’ does not mean there is nothing to do. You should implement as many things as you can to promote your business. What is true about autopilot is that you do not have to be online to make a sale.

The affiliate programs will handle your transactions and will give you a report of your commissions earned. Technically you can make sales 24-hours a day because your links and advertising are always running on the world-wide-web (globally).

So once you get everything set up you just need to check to be sure here are no system errors that are preventing your site(s) to display. You also need your hosting account to be running and that your domain name registration is current. (website)

It is also important that you check your reports at the affiliate programs to be sure that there are no problems with members or payments either to you or to your customers. It may be critical because people will just quit the program if they don’t understand something, or they may decide not to join in the first place.

If you know you have things you need to do, try not to wait for the deadline. If you can accomplish some tasks in the meantime this would always be best. Stay ahead of the game.

You do not know in the near future that you will encounter obstacles that you need to resolve before you can move forward. If you have to rush everything it is an environment where errors are more likely to occur as a result.

Really the bottom line is that you like having a home business and you may even enjoy doing all the necessary procedures. This will be a lot more possible if you take an organized approach. You may find that in the spare time you created by being proactive, that you may now expand your portfolio of opportunities. You have time.