Viable Home Based Business

When you decide to start a legitimate home based business naturally you want it to be profitable and also flexible. You need the flexibility for a few reasons. A home business should not be drudgery like a job; so that you can have ‘wiggle room’ to allow you to live in an atmosphere of relaxed freedom; and you will also be more available to your family rain or shine.

earn income staying home
There are a few ‘niches’ you can choose to work from home and it might as well be something you are interested in, or has some other attraction, since it is your choice. You can sell products for companies online and produce a profit right from your home. The products can be ordered online with you receiving a percentage of the proceeds just for inexpensive advertising; or you can be responsible for shipping the ordered product to the recipient if you want to be totally independent (and keep the change).

Childcare is another legitimate home based business. This business can be conducted from your home. It is actually quite efficient if you have your own children – why not add a few more that pay? There may be required safety inspection and other legal matters to implement first. Your business can serve two purposes. One is to provide childcare for those who need it. The other purpose is to provide income to a home based business like yours.

Do you like to cook? Another legitimate home business that can thrive in today’s world is a catering business. Providing home cooked meals to working people can be very nice as you can choose how many meals you can handle in a day. Do as much as you can, no more no less if possible. The profits can be pretty good and they are saying in some towns it is actually cheaper to have a catered meal than to shop at the supermarket. (Not to mention all the work). This can be such a good thing for the family receiving the meals as they have more time to spend with each other and less stress.

A cleaning service can be profitable and it is one of the easiest services to sell. Just mention ‘I clean houses’ in a conversation and you will have people begging for either one-time archeological digs or weekly maintenance. Again this service is such a help to the busy professional, freeing up their time and creating an atmosphere of well-being.

Another service you can offer either alone or in tandem with one of the others is a laundry service. The laundry can be dropped off at your home, processed and picked up when the person gets off from work. This is another time saving necessity that is performed by the home worker for the busy professional who does not have the time to complete it. Improve your life with the extra money you will earn at the same time as helping someone else.

Internet Marketing – What is the Difference Between Selling and Promoting

How would your mood change if you were out just taking a leisurely walk. Someone gets in your face and rudely shoves a flyer or brochure at you, pushing their agenda. You can’t really pass them without knocking them down. They force you to see or listen to their sales pitch. Are you feeling receptive yet? Hardly. This sounds completely unpleasant and ‘pressure’ like this is never recommended. It does not encourage someone to cooperate with you and quite the opposite they may become ‘resistant’.

stay on the right track
The other obviously totally obnoxious sales strategy is when you answer your phone and either a person or a robot starts shouting a long diatribe about whatever their agenda is – sales, charity, or survey. (who listens). They do not stop as they spill out their script. The only way to stop it is to either just hang up or you literally have to shout ‘Stop! Not interested’ after they ignore all your polite, ‘no thank you’s’. Have these folks put you in the mood to buy in this atmosphere? Closer to phone slamming time especially since more than likely you have gotten several ‘appeals’ of this nature several times every day.

On the other hand, Internet Marketing is very different from other more intrusive mediums for marketing and sales. It is still sales and marketing, but on a very different level. You have the ability to not listen or not read whatever it is without getting in an altercation. Professional Internet marketers actually use a strategy called ‘ethical, permission-based eMail marketing’. This is where you do not contact anyone unless they request it (“opt-in).

The difference between selling and promoting is selling is trying to convince someone they want or need something you have, whether or not they are interested. Promoting is sharing information and then allowing the prospect to make a decision. Approaching someone who has expressed an interest has people coming to you and not you chasing them down. See the different dynamic?

Internet Marketing strategy is to build trust and relationship, by for one thing giving away information for free. Then if the person wants to know more, they come to you because they trust you. They may even feel subliminally that they owe you the business if they are convinced they need or want what you are selling. They appreciate that you tried to help them without any obligation.

When people consider you a winner, they want to know more about what you are doing. It is not you pushing it to where you can cause them to resist just because you are exhausting them. Give them a chance to think even if it requires a call-back. If you insist it has to be right now, then it may be never. Try to conduct a friendly transaction. They say people are much more likely to do business with a friend or acquaintance than just someone out of the blue. Remember to create a friendly atmosphere of trust before you try to sell something.

Home Business Building – How to Diversify as a Means to an End

There are many different ways to earn income from home online. Many people who have worked in the Internet marketing industry believe ‘Residual Income’ is the smartest strategy to use because for one thing it is based on the theory that it is wise that when you make a sale once that sale represents a monthly income going forward. With affiliate programs, when someone joins a program in your down-line you are paid a commission for the initial referral. Then for as long as they pay their monthly membership fee, you get a percentage of that fee as a commission. This is a primary example of what is called ‘residual income’.

earn money online
There is also OTO or ‘One Time Only’ income where you would be selling a product or a service one-time. You can be creative with this and offer special deals for additional products *(and income) at the point of sale. For instance if you sold an electronic device like a smart phone and then at the end of the transaction (at the payment point) also had an offer for a related accessory like earphones.

Another reference to types of income you will see online is ‘Multiple Steams of Income’. This is where you have more than one source of income. This may be seen as a ‘portfolio’ of business opportunities. This is also a very smart concept to incorporate into your home business plan, because you are ‘hedging your bets’:(a) if one product is not doing well, another one might be doing great and will make up for any sparse income from product (a); and (b) some companies count on sales volume, so that while the commissions may be rather small, they assume you have volume that will make up for it.

For example, $5 is not much, but if you make 10 of those $5 sales, you have $50, which is a nice commission. If you want to get really excited extrapolate that 20 times for $100! That will tend to keep you motivated to work your head off to make a decent income you can live on eventually. Something very exciting about this way and it makes a perfect balance with the other more stable forms of income.

It can take some time before you have done sufficient advertising such that you begin to earn substantial income. It is very important for your mindset that you realize this is only normal. This can be hard, not just psychologically, but financially. You are spending money acquiring opportunities, and for advertising and marketing services, yet you are not seeing a return on your investment YET.

Smart again to structure your business in a way that you start with some programs that you can join for free or very inexpensively. You can even advertise using free and very inexpensive techniques. You can make a little money even at the same time you are building your home business online. Examples of possibly making decent money for free are programs like Clickbank.com and Amazon.com which are both free to join and earn commissions without much investment.

Your Home Business – Be Sure to Create a Business Plan

To be sure you stay on track, which is easier when organized, you should have at least a tentative plan. You need to know if you have any money you can invest in your business or you must find free ways to do everything at first. You should have a plan so that you can commit your time.

know where you are going
Your qualifications and skill-set that you have acquired in your working lifetime are the core assets you have to work with. They represent the foundation that you will build upon to create a profitable business. You can always get a lot of free information and even ‘formal’ training online if you would feel better to update your skills.

It is fairly important that you be confident in what you can bring to the table when starting a business of your own. You may need to learn to use simple technology, and even learning about a new industry or niche may be on the agenda for you. Since you will be technically ‘self-employed’ it is more or less up to you what you do or don’t do. Probably best if you can avoid doing things you really don’t like if they are not necessary. If necessary then learn to live with it.

It may help you to do some self-assessment exercises at the planning stage of developing a business. Like an inventory, listing what exactly you have to work with. This will make you feel strong and/or point to things you may need to get some more details about before you can proceed.

On purpose or not, you will be learning lots of new things as you go along – even while still in the planning stage. If you have an open-mind and are willing to learn and to do the work necessary, you will do fine. It is best to get anything you need to learn out of the way so that it doesn’t become an obstacle that keeps you from making progress.

Be honest and play a role reversal game. Take stock of your skills and attitudes about work and ask yourself if you would you hire you? Apply for a job in your own home business. Write a cover letter resume and state why you are qualified for the job and really believe you are the best candidate and should be chosen for the position.

Remember not to use ‘convincing’ behavior or ‘selling’. Merely present yourself and leave it at that. (selling and convincing can create an atmosphere where people will resist rather than cooperate) if you do not do it in the right way.

Use power words to describe your assets such as for example, accurate, dependable, reliable, flexible, proactive, timely, can learn quickly, are efficient and enjoy helping others. Spell out your skills – mainly emphasizing the duties for the available position. You can also include ‘life’ skills. For example you were on a debate team, or committee at your church or club.

Final Exercise: Provide actual statistics and other information to demonstrate where you have had on-the-job experience using your skills. Provide the position title and define all the duties that you performed. Give length of experience and special recognition, promotions, and accomplishments. Be sure to include references the employer can contact.

Start-up Strategy for a Home Business: Diversify

Earning income online from home can have many options. Many people believe that ‘residual income’ is one of the smartest ways to go. This belief is based on the fact that when you make the sale once, it can represent a monthly income as well. Affiliate programs are a prime example. You are paid a commission when someone joins a program using your affiliate ID. (in your downline). Then each month when your downline pays their monthly fees, you get a percentage of that fee as a commission from the affiliate program. This is what they mean by ‘residual income’.

go with the flow
Another type of income you can add to the mix is OTO or ‘one time only’ income. This is where you would be selling a product one-time only. You earn your commission on that initial sale only. You can offer special deals for additional products at the point of sale. For example if you sold an electronic devices like a smart phone you could also offer a leather case for the phone. This is a convenience for the customer in that it is a ‘one stop shop’ and also increases your income for the sale.

‘Multiple streams of income’ describes a business that has more than one source of income. This could have a format where you might have one thing from each of the product types described above. Or you may wish to have a collection of affiliate programs, creating an opportunity for ‘multiple streams of income’ that way.

This concept is very smart in the event that one program or product is not doing so well. It’s okay because another one might be doing well and will cover the shortage in income from the slow program. Some programs base things on volume – the commissions may be small, but if you have volume, it won’t matter. For instance, while $5 is not much of a commission, if you can make 10 sales you have $50. If you are doing things right it is just as easy to make the sale 10 times as once.

It can take a while before you have time to do sufficient advertising that will generate substantial income. This may be discouraging in the beginning. You may be spending money on various services and are not realizing any return on your investment YET. You could structure your business in a way that you have some free programs and you can also discover ways to advertise them for free or extremely low cost. The object is to make a little money to cover expenses while you are building your home business online.

Programs like Clickbank and Amazon are two that are free to join and include most of what you need to start a business selling tangible items. There are a lot more details to consider than with an affiliate program. However something needs to give if you are going to make this work. You have to start somewhere. Don’t be afraid to make sacrifices in order to get started or maintain your business.

Working From Home – Taking Small Risks

Risking our money is not something that everybody can do with the same ease. For various reasons including past experience and even just the reality of having limited funds, people sometimes really are reluctant to gamble with their money.

make it
It is wise to consider your situation when determining if you can take a small risk. However it is really true that many times unless you can ‘afford’ to take the risk you will have nothing but the same-old-same-old. So there is a point to ponder. Living life in general is taking a risk as you never know what the outcome of anything will be, including just walking out the door.

It probably stands to reason then that biting off your risks in small chunks will likely work best for most people. Where we are referring to a home business opportunity, you can really get an educated guess as to whether or not it is a wise investment. You can read all about the company on their website and read reviews from others. You can contact the company with questions.

Although reviews are useful for most things, you must consider that there are a lot of haters out there and just plain ignorant folks who may try to damage a program or product just because they didn’t like it. That they didn’t like it or do anything to make it work has almost nothing to do with the product. This is why you should read many reviews in different places if you are going to use this method to do your due diligence.

… and of course the other side, keeping in mind that the website is going to sing the praises and overlook things that are less than stellar about the program or product. However keep in mind particularly with affiliate programs and products where the financial risk is extremely small, that it won’t be the end of the world if you make a mistake. Almost 100% of the opportunities in this genre have no contracts beyond month-to-month. The risk is low in every respect.

If you happen to lose a few dollars, don’t let it stop you from trying again someday. If you have to let enough time go by that you feel that you can afford another possible small loss, take as much time as you need. As part of this effort maybe next time decide to invest more time and effort to make something work out. There are very few things that just blossom on their own – even the top earning programs.

Work at Home – Do Something Different

It may be that when you think in terms of expanding your efforts to earn extra money from home, that you only consider opportunities in the same genre as the ones you already have. This has its good points organizationally and logically – it will also help you as you won’t need to duplicate your efforts across the board.

keep it interesting 4 U 2!
However, it may also be a good idea to do something totally different that doesn’t fit together with anything you are already doing. This could be fun and offer some variety for you. For example say your home business is one that is centered around affiliate marketing programs. One way to expand might be to offer services for affiliates – to help them promote their business, such as list builders, solo ads, etc. This fits easily into your existing portfolio.

However wouldn’t it be fun to take up a craft that involves your hobbies or interests? For example have you always wanted to try your hand at making something like natural soaps and candles – or baking? This could be fun and may also become another source of income. A business based on arts and crafts is a lot more labor intensive than Internet marketing; but remember it is for fun and variety as well as extra income eventually.

Don’t do it unless you think it would be fun, as if not you may see it as one-too-many-things to do. You may be surprised that even when someone is totally focused to one thing, that you will find people that are more than willing to change the subject. They may actually be tickled by finding something they want ‘out of the clear blue sky’.

One example is a gas station where obviously selling gas is the primary source of income. Usually gas stations have ‘mini-marts’ where you can buy ‘convenience’ items while you are there. These ‘mini marts’ are a good little source of ‘extra’ income.

However, this could go farther, possibly if the owners also make some delicious home-made fried chicken to sell to their customers. Nobody would be expecting this in a gas station ‘mini-mart’ and therefore it has some attraction as a novelty.

It Makes Sense to Use the Products You Sell Online

Aside from the fact that as a reseller (affiliate) you may be able to get a ‘discount’ or wholesale rate, why would you support your competition? For the most part you should think in terms that indicate you believe your product to be superior and that is why you chose to use it. That you may make a few extra dollars that way is all good.


In addition to possible extra revenue and savings in your business operating budget, using the product yourself will give you the ability to really describe the functionality in your ads. It is so much more convincing to read something written by someone who has actually used the product than just a bland review that may say if you liked it.

You wonder if they even know what the product does or if they were in some way paid to give a favorable rating especially in a ‘check box’ format where you are not allowed comments to qualify your answers. So we are to take the word of someone we don’t know at all, believe they actually used the product and are being 100% honest in their review?

It is important to note here that it is not just reviewers that are not really honest about their experience with the product that are a concern. In addition there are so many haters that may get an evil thrill by saying something negative that may hurt the seller. This can be on purpose or just innocently out of ignorance.

In any case if you have had direct experience you will be able to describe many aspects of the product that otherwise would not be known. The more enthusiastic you can be in your advertising, the better! Always remember to quote any statistics you can find (with the reference source included) that offers proof that your product is superior. This can be a ‘study’ or the results of testing done by a reputable organization.

It also may be important to mention the sales transaction itself as this would be a definite source of satisfaction if it went seamlessly as it should. Stuff happens but you can even learn something when it doesn’t. You can earn your customer’s loyalty by the way you quickly resolve issues.

Home Business – Don’t Paint Everything with the Same Brush

Painting everything with the same brush amounts to passing judgement on everything without qualification, because at some point one or more things proved to be unacceptable. The things that might cause you to paint everything with the same brush are fear and laziness as the two most negative reasons.

keep an open mind
It is normal to have a certain amount of fear when starting out in uncharted territory. ‘Fear of the unknown’ is common and when there is cause (past experience, reputation, etc.) it probably is a good idea to listen to your fear to a certain degree.

The problem is when it becomes a blanket judgement where you just assume Plan C is not right purely because Plan A or B left a lot to be desired. This is not necessarily true as Plan C may stand head and shoulders above the rest. You will never know that though unless you give it a chance after doing some research in which you don’t see many red flags.

It’s pretty complex actually in that while you want to see any negative reviews before you take action, you do not want to assume every negative review is necessarily completely true. People are very different and as such have very different expectations. This is why it is a good idea to see a variety of comments about any program, service or product before you make a decision either way.

The point however is don’t just close your mind after one or more negative experiences and hide your head in the sand. Keep your mind open and continue to give new things a fair chance so that you and your business continue to grow.

Remember everything is pretty much a gamble and sometimes you win and sometimes you lose. That is really what is called ‘the cost of doing business’ and it is a risk we sometimes have to take.

Don’t Be Surprised If Things Change Suddenly

We should always be prepared for the unexpected. There are always constant changes in life and we can’t let things throw us off balance when they do. It is just a normal part of life which is not ‘a bed of roses’.


stay sober and watch
In a sense that is why one of the wisest beliefs is to ‘never gamble with more than you can afford to lose’. That way if you do lose it won’t ruin you – it will just make a little dent, sometimes referred to as ‘the cost of doing business’.

This refers in this case to for instance ‘investing’* money in yourself as part of a business opportunity. It can happen that through no fault of the program that their fortunes can turn for the worse. As a member and participant unfortunately you may be dragged down along with them. This is always a gamble that may not be avoidable.

It will be easy for you to blame the program, especially if you don’t understand the circumstances. Believe it or not a financial institution can actually persecute the company for too much success too fast. It is not just that they are skeptical and suspicious but that they are being forced to pay out large sums of money too fast.

As a business entity the payment processor aka financial institution, are required to accept the government’s rules and regulations. They need to ensure that they are not participating in a scam knowingly or otherwise.

In some cases they will put a ‘hold’ on people being able to receive the money they have earned, supposedly to allow the financial institution to accrue sufficient funds to pay everyone that is owed. In some cases the government becomes suspicious of the rapid success of the company and begins to make accusations.

The problem with this is that true or not, they usually believe in ‘guilty until proven innocent’ and in the meantime they believe they have the right to confiscate funds from members and programs that were paying as promised and as innocent as they could be. Even if at the end of the day they return or release the funds to those that do own them, all would be well.

However, you almost never hear of that happening as they spend the money on ‘receivers’ and nefarious legal fees – the best you are promised is ‘pennies on the dollar’ and even that you will likely never see even if you wait years (based on past situations and watching them play out).

So again don’t be surprised if it happens to your home business and be prepared in advance by not sinking every dollar into one opportunity, no matter how golden it may appear to be. Be sure to diversify your ‘investments’.

* (Note buying advertising is not ‘investing’ but this is the usual accusation that changes the legal standing where they are able to grab the juggler vein and ‘confiscate’ your funds).