My Most Powerful Email Ever

Here’s a story as told to me by a fellow online marketer:

There was a time, back in the 90’s, when some of us were doing something called “fax blasting.”

This was similar to email marketing, in that we were sending out faxes via a service to people who had expressed interest in our niche.

And frankly, we made very good money using this method.

Obviously it wouldn’t work today, but there was one lesson I learned via fax blasting that I’ve never forgotten.

I was working one of those multi-level programs that were so popular then.

I’d send out a blast of 1,000 faxes, and recruit several people into the program without even talking to them. Yes, it was that easy, if you had the right copy.

I would then continue to keep them updated via fax or email, their choice.

And there was one message I sent out that got more response than all of my other messages combined.

In fact, I was frankly shocked at the response. People referred to that message on personal calls, conference calls, in emails and so forth.

Quite simply, it resonated like nothing else I ever sent.

So what was the message? It was simply me rambling on a bit about my typical working day: When I got up; when, where and how I worked; when I finally got to bed and a couple of amusing but personal anecdotes.

It was something I dashed off without much thought, yet it was the message that everyone wanted to hear.

Why? Because it was personal stuff about me.

I was their upline. And in marketing, people like to buy people, not things. If you think about it, there are probably a dozen or maybe a hundred other people selling the same or nearly the same things you’re selling.

Yet your customers buy from you. Why? Because they like YOU. Maybe they like the way you write, or talk, or the look of you… I don’t know. But I do know there is something about you that they relate to.

So next time you send out an email or write a blogpost, put a little bit of YOU into it, and see what happens.

And make that a pattern, always offering a little insight into the mystery that is you.

While it will never be your main message, it will go a long way to bridging the distance between you, your customers and making sales.

Get the Best Early Bird Ideas for Your Home Business

Our most creative time is in the morning they say. We can also retain information best at this time. If we have gotten enough sleep, then we have the most energy for the day when we wake up. One of the biggest selling points for a home business is that we can control our time.

No Worms Allowed
We can work when we want to and stop when we want to, etc. If possible we should get things done early when we are thinking clearer. Don’t get in the habit of putting things off. If we do, they will seem as if they are low-priority, and we will possibly begin to just exclude them from our daily business tasks.

Being your own boss and not being accountable to anyone but yourself, it can be easy to just ignore things we need to do. You are accountable to your customers, peers and prospects if you want to have a profitable business. It is too easy to tell yourself to put something off until later and then either forget it or do a poor job because you are tired and need to rush because you have waited until the last minute. A very bad idea.

Having a business needs to be taken seriously if we want to be successful. It has to be one of your top priorities whether you work at home full or part-time. We have flexibility as part of the beauty of working from home. If there is something special you need to do, you can always juggle things around so you can get everything done that is required.

There is great diversity among people. There are some that work better at night. They should do whatever works for them. With a home business, things are not rigidly controlled by hours such as 9 to 5, where we have 8-hours to do your job or be late (bad form). If you get behind it will begin to ‘catch up with you’ and your job performance ranking will begin to degenerate whether it is an outside job or your own business where you work from home.

Look at the clock as 24-hours. Realize you have much more time to do everything you need to do each day. So you are free when you work from home to work a few hours here and there. Just so you get it all done timely most of the time.

Every waking hour shouldn’t be spent glued to your computer. There has to be moderation – a balance in everything. Enough work, enough rest, enough play and enough money. If we can achieve this balance, we are doing great!

Home Business – Staying Motivated

One requirement for starting anything is you need a certain level of self-confidence in order to survive. If you don’t naturally have that gift then you need to acquire some somehow. First and foremost you need to like yourself. If there have been people in your life that didn’t seem to ‘get’ you, or any situation in your life that made you feel bad, just forgive and move on.

You Can Do It!
That is #1 forgive yourself and #2 forgive the other party no matter who you feel was at fault. We all have those trials and tribulations and we can’t let them impede us forever. We must just acknowledge them and the pain they caused and just accept it. Time to move on and grow, but forgiveness is the key to being able to really do that.

It will help, if we start remembering to feel bad, if we have something to counter the negativity. It can be as simple as forcing yourself to smile. Hold that pose for a few seconds. You may also say to yourself that you are a good person and mean it. Take at least one deep cleansing breath to clear your head and walk on. Exercise, for even a short time, will really help to calm you down and give you a new perspective where you can get your focus back.

Self-confidence is usually something that we acquire from the things that we accomplish. You especially might need this when starting a new business because it more than likely will take you a while to see any substantial results from the work you are doing. Believing in yourself is key and knowing that you can accomplish your goals.

Take some time to create a mental inventory of your accomplishments. It may also encourage you if you list the skills and experience that you have acquired in your life. Refer to this list whenever you are feeling down or discouraged. Even simple things can work – such as you feel gratified after having organized your office, or did a great job cleaning the basement. Actually being brave and confident enough to start a business is something to be proud of, win or lose!

One of the topmost important things you can do to succeed with your new business is to stay motivated. The best way that you will stay that way is if you keep trying and remember to feel a sense of accomplishment. This is not so much tied to end results at the beginning, but is related to your level of effort and determination to get started and keep going!

Some Important Internet Marketing Skills

If you are going to start an online business there are a number of Internet marketing skills that should be acquired. Many of these skills are important for success in any industry. Many are developed within, such as determination and motivation. You need self-confidence and a desire for accomplishment.

Do it Right!
Anybody doing anything anywhere needs the ability to stay positive. There may be periods especially in the beginning where business is slow or non-existent just yet. You need a strong mindset to keep yourself from becoming discouraged during these times. The situation should make you try harder rather to give up or slack off because ‘what is the use’.

Being capable of remaining focused is a huge internet marketing skill – and usually needed for anything where you hope to accomplish something specific. Chaos can be a prevalent atmosphere in business. One can be totally overwhelmed especially if they were not organized before the chaos set in. Organization is one of those skills that you need for practically anything.

Being organized is almost required, particularly for someone who is trying to navigate anything new. It is best when you are trying to focus on something that you remove other unrelated things from your space so that they do not distract you.

Planning is very important and is a big part of being organized and helping you to focus on what needs to be done. Just as people use maps so that they know which way to go, planning will save you so much time because you won’t need to do as much trial and error.

Writing is a key Internet marketing skill. You will need to write for advertising, email marketing , networking with peers, prospects and customers, and blogging to promote your business online. It is important that you express yourself clearly especially because you probably don’t have the opportunity to explain what you mean in a live conversation as you would if you were in retail or offline.

The last thing you need to close a sale is an important question they have before they make the purchase. If it requires back and forth emails or calls to ask and answer a question, it can mean they will just move on to something that is less trouble or that they can do right now.

Under no circumstances should you cave to your inclination to say you can’t or won’t write. You need to figure out how if that is the way you feel, or be willing to pay for writers. In the long run money concerns aside, it is to your own benefit to do things for yourself. In any case, be very friendly and responsive in your communications with prospects, customers and peers.

Home-Based Business Start-Up – Maintaining a Mindset for Success

When we are making a final determination as to whether we could set up a successful home business we should really ask ourselves the following.

keep a stiff upper lip
If we were our own boss, would we really do the work we need to do? Will we keep working diligently even though at first (and maybe for quite some time) we will not be paid? Will we be able to keep investing our time and effort and maybe a few dollars into our business for an extended period without seeing any return on investment? Will we be able to keep from feeling discouraged through this period?

You will need to be down in the trenches until you get everything set up, including some trial and error. The ‘magic sauce’ doesn’t sound very glamorous from this vantage point, does it? This is why you have to maintain a positive mindset. The work and sacrifice are exactly what makes the difference between make it or break it and not just at start-up but going forward as well.

So there is no point in wasting your time and other resources to start something you won’t be able to finish. That is why it is such a good idea for you to explore the possibilities first. Don’t forget that there are some business models that you may like more than others. So try a few on for size before you decide.

Also think about the goals you want to achieve if you do go into creating a home business. Do you just want to supplement your income with some extra cash? Do you actually badly need to bring in more income as what your job provides is not sufficient for a nice lifestyle?

Did you lose your job and now need to find a way to support yourself? (In this case it is probably advisable to get at least another part-time job first ) and work on your business start-up part-time (unless you have savings, severance pay, and/or unemployment insurance to tide you over). You have to have living expenses while you are developing your business.

Contrary to popular wishful thinking, starting a business is not going to generate income immediately. It needs to be developed over time with lots of effort. Just think logically – if we could send out 10 emails and then sit back and wait for the cash to roll in, why wouldn’t we all do it? The answer is because nothing like that exists (legally). It is more like 100’s of emails on a consistent basis over time that might produce some cash.

So do you think you can do it? I bet you can if you can maintain a mindset that is determined and motivated.

Success Recipe

The recipe for success when building a home business is first finding one! We need to find the right ingredients and instructions. Obviously it’s pretty important to follow the directions to the best of your ability. Learn a few basics before you try to do things on your own. It is probably not the right time to do things your way if you have never built a business before.

cook it up
When you have learned some of the basics and have applied them to see how they work, then you can get creative and do things your way so that you will stand out, etc. If you don’t have any experience in the field however, you may waste resources (time and money) doing it your way when you are only guessing. It wouldn’t take that much time or effort to just learn a few facts.

Find some important expert advice and at least consider that they may be able to show you something you don’t already know. It is great to be a ‘non-conformist’ and to be creative, but there should be some foundation to start from. It may also help you if you have information that includes a ‘track record’ (statistics).

Starting a home business is not really like for instance baking a cake. With cake, if you don’t follow the recipe as far as the quantity of ingredients or baking time, you might end up with a lopsided lump that may even be inedible. With cake there is a right way and a wrong way. You do have more leeway with a business start-up to be creative as long as you have some valid frame of reference.

Above all else, what you don’t want to do is to find reasons to procrastinate or to waste time ‘reinventing the wheel’. If things require more technical expertise than what you possess at this point, don’t worry too much. You can learn what are actually very simple instructions, usually as you go along. Basic technical information will also begin to make more sense to you if you want it to.

Things will look very different to you in the near future, with a little experience and information under your belt. You will be more able to navigate and much of the stress will subside. Remember you do not need a degree in computer science or to be a programmer to learn how to function with your own business – eventually. Unless you actually want to have a technical business, there is really not that much you will need to know that is technical. At the same time though, you shouldn’t run away from it. Learn all you can.

An important ingredient for just about anything we do is Mindset. It allows us to have the ability to start anything, or maintain and succeed with anything. The best Mindset you can have in the beginning or the end is an open-minded willingness to learn (humility). Some things you can do at start up, and others will take time and experience to master. Don’t get in a rush which may only discourage you.

Home Business Building – How to Diversify as a Means to an End

There are many different ways to earn income from home online. Many people who have worked in the Internet marketing industry believe ‘Residual Income’ is the smartest strategy to use because for one thing it is based on the theory that it is wise that when you make a sale once that sale represents a monthly income going forward. With affiliate programs, when someone joins a program in your down-line you are paid a commission for the initial referral. Then for as long as they pay their monthly membership fee, you get a percentage of that fee as a commission. This is a primary example of what is called ‘residual income’.

earn money online
There is also OTO or ‘One Time Only’ income where you would be selling a product or a service one-time. You can be creative with this and offer special deals for additional products *(and income) at the point of sale. For instance if you sold an electronic device like a smart phone and then at the end of the transaction (at the payment point) also had an offer for a related accessory like earphones.

Another reference to types of income you will see online is ‘Multiple Steams of Income’. This is where you have more than one source of income. This may be seen as a ‘portfolio’ of business opportunities. This is also a very smart concept to incorporate into your home business plan, because you are ‘hedging your bets’:(a) if one product is not doing well, another one might be doing great and will make up for any sparse income from product (a); and (b) some companies count on sales volume, so that while the commissions may be rather small, they assume you have volume that will make up for it.

For example, $5 is not much, but if you make 10 of those $5 sales, you have $50, which is a nice commission. If you want to get really excited extrapolate that 20 times for $100! That will tend to keep you motivated to work your head off to make a decent income you can live on eventually. Something very exciting about this way and it makes a perfect balance with the other more stable forms of income.

It can take some time before you have done sufficient advertising such that you begin to earn substantial income. It is very important for your mindset that you realize this is only normal. This can be hard, not just psychologically, but financially. You are spending money acquiring opportunities, and for advertising and marketing services, yet you are not seeing a return on your investment YET.

Smart again to structure your business in a way that you start with some programs that you can join for free or very inexpensively. You can even advertise using free and very inexpensive techniques. You can make a little money even at the same time you are building your home business online. Examples of possibly making decent money for free are programs like Clickbank.com and Amazon.com which are both free to join and earn commissions without much investment.

No Program Works Unless We Work it – Including Affiliate Marketing

Sans magic tricks there is no program that does absolutely everything for you including the work. No program even on the Internet can make somebody wealthy unless THEY seriously invest their time and effort. People frequently use words like ‘easy’ or ‘fast’ to describe business opportunities online.

work it
It is true, especially when compared to trying to do anything offline. However, you must be logical in your thinking, because both easy and fast are subjective. That is what you think is easy I may think is difficult. or what you call fast may mean something very different to me.

Affiliate marketing programs provide invaluable help to get your online business started. Most give you several different resources toward that end. However nobody is responsible to make it work for you except YOU! If the program ‘works’ for you or not depends on how much effort you are willing to invest in it over time. Unfortunately success is never guaranteed. Success happens usually when YOU make good use of everything to develop your business!

With some spending money you can pay others for services to help you in building an affiliate marketing business at home online. If like many you are a little short on spare change, then you can learn how to do your own marketing and advertising for free or nearly free. Since you will find that besides being cheaper, faster and easier using the Internet you don’t need supplies or equipment like paper, ink, postage, or printers to conduct your promotions for your business. This cuts way down on operating expenses, not to mention time and effort.

Working from home online can be much more enjoyable, for one thing because you can make your own rules about how and when you work, how much time you spend in a work session, and even how you do things. It is still work though and needs to be done consistently.

People sometimes get the impression that they can become wealthy just by joining a program where others may have earned substantial income. That may be a good indicator of a possibility, and it follows that you can do the same. You must realize that if this was the case then you would probably need to use the same techniques they used for the same length of time and with the same consistency.

If you want to earn money, it is necessary to spend the time and do the work. If you are serious about your business, you should remain engaged at all times. If you stop making a real effort or sit back and wait, you will be waiting a long time because it is likely nothing will ever happen.

How to Focus on Your Target Goals

You may not be able to maintain 100% focus when you are planning on building a home business. So just do the best you can and give it everything you have. Many other things constantly demand your attention.

focus

There are naturally other priorities you have. You may suffer a lot of stress if you have a day job, especially with a rough commute, a family, pets, etc. These are important and need to have your attention first. Best to get those things out of the way so you can then focus on your home business.

It sure sounds like your home business will have to take the lowest priority at least as part of all of your number one priorities. As long as you at least see it as more important than watching TV, texting, or hanging out somewhere with friends, your business will have a chance to succeed.

At first there should be research and planning. Actually right down to the foundation as you need to decide what kind of a business you want. This may be determined merely by your desire, or by your skills and other resources you may have or will acquire as you go along.

To keep it straight and organized, it may be a good idea to map it all out. Begin from why you want and need to start a business. Focus on this, because you will need to stay motivated throughout the process. You are likely pretty tired by the time you get to focus on your business and it is always easy to say ‘later’ or ‘tomorrow’. Don’t get in the habit of doing that. Take a cat nap or just rest and close your eyes or get some exercise until you feel new energy to get started.

Your home business development should not be postponed unless something serious gets in the way. You could lose your day job tomorrow. (try to hang on to it as long as you can). Something could happen that requires some extra money right away. Ever think about how much interest you are paying on your credit card or other debt? At any rate you want to be as prepared as possible starting with the money you would need.

It is of major importance to get out from under all the risk that is compounding. Take control of your future now. Go the extra mile to reach your target goal of financial security today. Focus on your target goal of building a home business.

The Perfect Online Home Business May be Affiliate Marketing

Especially if you want to see what having a home business is all about, affiliate marketing may be the easiest, fastest and least expensive way to start a business from home. A few points that demonstrate these facts are that the program will provide free a web page to use to advertise on day one of your membership. No real technical skills are required. Do you need to estimate how long it would take you to learn how to program a website, or how much it would cost to have it done for you?

affiliate marketing is best
While an ‘affiliate sales page’ is usually not a website where you can change and customize it, it is a link address that is ready to advertise from day one and really may earn you some commissions when you have done sufficient advertising. There is virtually no wasting time. Just having access to this major tool will give you a huge step up that allows you plenty of time to focus on earning commissions. (which is the point).

Even more critical is having a product to sell without spending years in development , testing and market research. A huge reason that affiliate programs rock, is that they have already spent the time and money to develop either tangible or digital products.

Part of your membership in the program gives you license to profit from their intellectual properties. You can earn a percent of the sale price without investing half your life. In addition you can also earn money for referring others to the business opportunity. You probably figured it would cost a lot more money to start a business and skills you do not have.

It is assumed you have a good computer and reliable Internet connectivity. This is the foundation of your “business in a box”. Beyond that necessary equipment, your expense as well as effort will be largely focused on advertising and marketing to promote your business. There are some expenses associated with this, however you will quickly see how much less expensive it is to do anything on the Internet. Just compare any action you may take offline to the same thing online.

The relationship of the affiliate program and the member is one of that is a perfect exchange all around. The member receives the right to earn money from the program and to use various resources available free to members to help them such as banners/images encoded with their affiliate ID, maybe even some Internet marketing tools such as an autoresponder and/or content to use in email marketing.

In return the member advertises the business. This means the program will spend less on the advertising so there is a fair exchange. All the affiliates will need to do if they want to earn commissions is use everything they have been provided with as aggressively as they are able.