Safety in Numbers – Internet Marketing

It can be said that competition is fierce on the Internet, or maybe because it’s the way business has always been done, but what is done in this regard must be done consistently over time. Because of the nature of the communication, half-baked is not going to do as well as sincere effort.

Keep up the good work
Marketers can never just ‘kick back’ and figure they have done enough, because they will more than likely fall behind if they don’t really invest themselves in their business. One cause of Internet marketing failures, is because some believe they can just do something once or twice. When they don’t see an instant result, they may quit trying because they think it is pointless. There are actually many reasons people don’t try hard enough and most are avoidable.

You need to keep the volume turned up when it comes to marketing. It is like what you would envision ‘finding a needle in a haystack’ to look like. The majority of people may not be interested in starting a home business online. However thankfully there are some who do. You need to focus on finding them and not give anymore attention than necessary to those who don’t. Most of all don’t let them discourage you.

The number that is considered acceptable is a 1% response rate, for example with eMail marketing. Note that response can mean just a further inquiry and not necessarily a sale or done deal – so the percentage would be even smaller for actual sales. That’s normal and many marketing experts online have learned how to succeed with whatever obstacles there have been just by sheer determination.

Evil spammers are worse than ever. As such eMail services are forced to use spam filters. A double whammy, the spam filters are not that efficient and very often can’t differentiate illegal spam from legal bulk mail sent by legitimate online businesses. That means that your message may go to a spam folder and never be seen by your prospect.

However we should accept that regardless of the problems, eMail marketing is still a major strategy in Internet marketing. You need to keep the number of messages you send to customers, prospects and peers at the max to make up for all the obstacles to be overcome.

Whatever you do, whether it is using list builder systems, having lead capture pages, sending solo ads, or buying leads, you need to realize that you will need many ‘leads’ on an ongoing basis.

Maybe most important is not to get discouraged or blame the program or product you are promoting if you don’t get any response immediately. Keep focusing on what you want to create with your online business. Do not give any unnecessary energy to worrying about people who are not interested. Use your time and energy wisely and focus on the ones who are.

Home Business Issues – Would You Knowingly Do Business With a Flake?

Seriously if you had advance knowledge that one of your peers or vendors had credibility issues would you proceed to do business with them? By credibility there are degrees that range from just not being on time for deadlines to more serious issues like not paying debts or repeatedly not delivering on promises.

keep straight
Note that word ‘repeatedly’ – stuff does happen once in a while. We are all human and things can transpire that are actually beyond our control. So don’t make snap judgments – cut people some slack. However if it becomes a pattern where there are frequently issues that are inconvenient to you, then you should really start reconsidering your decision to work with this person or company.

Remember the saying ‘birds of a feather flock together’. Even if you are reasonably straight in your business transactions, if you associate with people who have credibility issues you may be considered as one in the same. People may wonder if they can trust you either.

Again it can happen to anyone that we join a program that tanks or worse has some legal issues that end up costing people. If nothing else, the fact that this can happen to perfectly innocent people should tell us that we need to do some research before we join a program. We should also keep checking periodically for any indications that there may be trouble coming.

You know the saying ‘if it sounds too good to be true it probably is’. Really apply some logic and read up on the various infamous scams. Ask yourself – does this sound like that? If yes, you probably don’t want to get involved. Do consider however, that a small detail may make it different, so you should ask the company directly if you have any doubt either way.

Not saying believe every rumor but you as an intelligent adult should be able to tell the difference between some wild rumor and several comments or reviews which seem to be pointing to the same direction. You can choose to hang in there and see what actually happens, and risk losing a little money on the opportunity should it be the worst case scenario; or you can take your money and go before it comes down to that.

Home Business Issues – Use Your Vacation Time Wisely

We do need some down-time periodically so be sure to enjoy yourself for at least half of your vacation time. However it is a real good idea to use it to gain some momentum as far as devoting some extra time to your business. Have you had some ideas or insights and realized there is more you could do to accomplish your goals sooner?

use time wisely

It is pretty normal that on most days what with the day job, the family, and the home business that there is just not another minute that you have to yourself. That is why it may take a period where you know you have free time that you could use to be a little more productive. You could get a step up that you normally would not take during regular hours.

From the get, you should see that when you work at home either full or part-time, you can look at your clock as having 24-hours. Not 8 as in the 8 straight that you anticipate as your work day. When you look at it as 24-hours it is obvious you have much more time to accomplish what you want to – and on your own terms. Could be 2-hours in the morning, 2 in the afternoon, 2 at night. Whatever – flip it upside down sometimes.

There are no truer words than ‘variety is the spice of life’ – and there is no reason not to include your business in that and have the most fun you can with it. This really seems like it would be the key to success in that you will be more willing to give more of your time and effort to make it work for you.

So if you already have some ideas about what you could do differently if you had more time, just do it. However if not, you might think in terms of using that extra time to learn something new that would help improve your bottom line.

Work at Home Alliances and Collaboration

For the most part people who work at home online to develop their business work alone. However there are other times for various reasons that you will hope for and find someone to work with you.

get together

This situation could arise because your sales are slacking off and you could really use a ‘joint venture’ with someone. A joint venture often can be as simple as giving someone the incentive to allow you to send your advertising to their list. You may offer them a percentage of sales that come through this arrangement.

Another example of a joint venture could be offering something tangible such as a discounted product or service when sales are generated directly from the response to the above mentioned eMail campaign. This can actually be worth some money in that you would keep the root cost and just omit the extra charges you may have been charging for this product.

Perhaps the most important alliance you can have is one where you really need to be rescued from obscurity. You need to step up. If you have built friendships and alliances when there was no agenda, people will not feel unduly exploited. Now there is an opportunity to propose collaborating on a project that may actually amount to ‘Join my program and I will join yours at a discount.’

So while you may be alone online or ‘home alone’ you should always be networking to build relationships. Aside of the pleasure and benefit of having real friendships maybe through Live Chat clients like Skype.com, business forums, and/or social networks, you may actually create your own network of like-minded people who work at home too.

Internet Marketing – How to Believe in What You Sell

There are a few good reasons to use the products or services that you are selling. The greatest reason is because that way you really can believe in what you are saying because you know it to be a fact. This goes such a long way – much farther than so-called ‘testimonials’ from others.

Believe it!

Another good reason to use the products you are selling is that when you have sold a certain amount then you can feel that you have paid for your own through those sales, versus taking the money out of your pocket. You often see ads that say ‘buy two get one free’ and ‘sell three yours is free’. Whether purely psychological or not it works.

It never hurts to know the ‘ins and outs’ of things so that you can give really thorough statistics, etc. when writing ad copy. The more actual facts you can come up with the better. Of course beyond yourself if you can cite other reputable sources such as studies that back up your contention, then all the better.

It just seems it is easier to get into the spirit of things if you are participating yourself. This really shows the universe that you believe in what you are doing enough so that you would buy it yourself! Being actively engaged in anything will affect the tone of everything you do. Being a user really gives you insight into how things work that you might not know otherwise.

It is just a natural to make ‘back-end’ sales to your customers, especially with things you are using yourself. For example if your main product is an affiliate program and you use a certain list builder to help you sell that program you have a natural ‘lead in’.

When your customers sign up for the program, you can contact them. Thank them for joining your team, offer your assistance if they need it, and discreetly mention that you are using XYZ List Builder and getting some great results that help you to succeed with your affiliate program. Then sign off with a link for them to click if they are interested.

There are a lot of people who really do not know what they are selling and it sometimes shows. This doesn’t mean if you are new and/or have no actual first-hand experience, that you can’t write ad copy for something. You can still quote others – experts in the field and the same studies mentioned for statistics. If you ‘read up’ on the subject – study the website, read all the documentation you can, you can still be convincing.

Whichever way you have to look at it, keep it real! (tell the truth).

Internet Marketing Strategies

There are many different techniques and strategies used for Internet marketing. Some are free, some inexpensive, and some can be a bit costly. At the same time, some are labor-intensive and some more passive. However no matter which way(s) you decide to go with your company, you should remember that the primary Internet marketing strategies involve using search engine marketing in some shape, way or form.

get the truth

You could really say that Search Engines are the ‘gods’ of the Internet. They used to just ‘direct traffic’ – and they still do. However now we know they have so much more power – sometimes for better, sometimes not. In any case it is a very good idea to learn what they ‘like’ and what they ‘don’t like’. You have a great advantage if you have them on your side, and the opposite is also true.

Starting from the time when you are ready to develop your ideas for an online business, the search engines can be very instrumental in helping you find what you need to know. They will show you which way to go and how to go there if you just ask. Obviously they appear to have an unlimited supply of information that can help you all along the way. ‘There is nothing constant except change’, so even after your business is up and running you will still need to consult the search engines periodically to stay on top of ‘what’s hot and what’s not’.

To give you an example of how really dynamic the search engines can be, if you just give then a few key words about your idea, they will send you back an expansion of those ideas, add more ideas, and provide examples and statistics. While even with information things are pretty much ‘trial and error’ on any given day, it is important to do a little research before you invest your time and money.

Search engine marketing can be done for free with a lot of research and ongoing work. However although this may not sound like fun, you will build a solid foundation for your domain if you get this going. It starts with really basic things like doing a little keyword research and over time building a list of relevant keywords. Then you would refer to that list when you are writing content for your blog, or creating an advertisement. You can do this work yourself or pay for ghostwriting or copy writing services using the search engine principles.

This is not difficult although there are more sophisticated issues that are related to this and you may or may not wish to take it that far. This is something that is pretty huge so it would be very much acceptable to start small and incorporate search engine marketing into your other strategies. As you proceed to develop your business, you could add more.

In any case if you don’t have time to do search engine research on an ongoing basis, and you have money, you could pay for various services to be done for you. With that said there is not a lot to be said for ‘submitting your links’ which seems almost useless, and in fact you have to be very careful you don’t sign up with a service that will over-do that concept and get you penalized for link spamming. Don’t get ‘sandboxed’ or be seduced by those big numbers when it comes to this. Search engines always want quality rather than quantity whether you are talking links or content.

The First Internet Marketing Social Networks – Business Opportunity Forums

Long before Web2.0 and the advent of social networks, one of the best places to network on the Internet was business forums. What is more, in spite of the huge surge in social networking sites, a forum is still more conducive to a focused group discussion.

first social nets = forums

When someone starts a topic or thread in a business forum, with either a question or an observation, this will likely generate a conversation. This conversation can be very informative because people can see both the question and the answer and at the same time see feedback/opinions. The discussion can also get very lively as each person who participates in the thread adds his or her feedback and so on.

A business opportunity forum is still a great place to network and meet people online. You have something in common with them, as far as they are also participating in and promoting business opportunities in your niche and others. Many important alliances can be formed over time through the forum format because of the open and public atmosphere.

These alliances may just be on the level of eventually, discreetly approaching someone to join a program you really like (read: discreetly). Most ideally the alliance may eventually result in joint venture projects. A joint venture is often where business promoters can offer others some benefit or percentage of sales in exchange for promoting a product to their list for you. Another example of a possible joint venture opportunity may be for a developer to partner with a marketer. This can really be a magical alliance that greatly benefits everyone concerned because it gives everybody something they need but don’t have yet.

You may also find that some business forums have sub-forums where they may for example have classified advertising for services that involve marketing, ghostwriting, website development or technical support. If you have been fortunate enough to build relationships in the forum, it will be easier to sell something to people that respect you as a person and trust you enough to pay you for a service that they need. This is versus some anonymous name and number posted on a board.

On a business forum that gets lots of traffic, it is amazing how fast the links are indexed by search engines for all the world to see. It’s actually pretty amazing sometimes. This is not to say that you should ever start posting in a forum just to get your links indexed which is something like being a spammer. You won’t be very popular for long if this becomes obvious, all the way up to and including losing the privilege of having a signature.

However if you actually have value to add to the forum then by all means be sure to add your domain URL in your signature file so that it posts each time you add a comment or start a conversation. Usually affiliate links are not allowed because of ‘too much too soon’ but your own blog or domain would be perfect.

Successful Internet Marketing Strategies

Basic Internet marketing strategy should always revolve around providing valuable content. As they say, “Content is King”. Things change in search engine land quite regularly. However this concept is the one thing that has remained consistent over the years. If you want the search engines to help your business by sending traffic, then you should always have good, fresh content on your site.

content is king!

As you progress in your abilities, you may want to also consider building back links to your website by posting content on other sites and including a hyperlink reference to your website URL. People can either click it to go there, or the search engines will just add it to their index. Either way it could help you get targeted traffic and sales.

There are many techniques included in what would be called Internet marketing strategy. Always remember, though that it the search engines that run the Internet and as such you want to stay on their best side, particularly if you want free, organic traffic. Even if you have the money for PPC (pay per click) advertising, it is still about the presence of keywords relevant to your business in the content of your ads. This may provide an opportunity to attract traffic that is targeted to your business.

By any means however, creating and publishing ads is not all there is to creating valuable content. You will also want to make good use of blogging and article marketing. You want to be considered an expert in your field by the fact that you are willing to share valuable information that is of interest to others. You will ideally create discreet advertising in that context. Hopefully, you will draw people to you and then to build trust. As time goes on, you will compel them to take action on your recommendations.

Research is very important in your Internet marketing strategy. You should analyze your business and website to determine the best keywords to use in all your content. The way to build a good collection of keyword and phrases, is to find phrases that match frequently searched expressions. Over time you should be able to amass a good collection of keywords you can use to build your content. They can actually help you to create ideas for your ads, articles or blogs. There are many free tools online that can help you in this regard.

It is very important to remain consistent in doing all you can to promote your business over time. You should be doing regular marketing tasks each day and continue to build momentum. Don’t stop. It is just a big waste of time if you ever sit back and wait for results of some campaign you did. Keep working and pushing forward. That way if the results are not all you dreamed they would be, you will have your momentum still moving forward and you don’t need to look back.

Internet Marketing Strategy – The Problem with Done-For-You Techniques

The problem with having services done for us is if we think that is all there is to it. Folks want to believe they can just kick back and wait for traffic and sales. You should never wait or rely on any one thing. Unless ‘done-for-you’ guarantees actual paying customers; not free affiliates who may or may not ever upgrade; not traffic or visitors that may or may not do anything but leave tracks; not leads or prospects who sometimes have no idea how you got their information and are not interested.

All of the latter are definitely still possibilities and as such have some value; and definitely if you can afford a service that will help you with any of those resources, go for it. The problem is only when we believe we ‘got it covered’ and we don’t do anything else to promote our business. We rely on the service and it is maybe a form of denial that we want to believe we don’t have to do any work.

While it is true if you have money to invest in having services performed on your behalf, you would do less work, but you still need to be engaged in your business and doing everything you can to advertise and market your business.

There are actually things that have value in that respect that are free. They require more work than having services done for you, so if you have even more money to invest by all means have those things done for you also. They won’t be considered ‘free’ if you do this but the point is that everything possible is being done to develop business.

Unfortunately in the beginning we may just be naive. As such we don’t even know how to check if what we are paying for is even being done, let alone if it is having any result. Again a ‘result’ in Internet marketing is not necessarily a sale where there is tangible proof (money) that the service is working, although of course this is the ultimate goal. However as defined above, traffic, visitors, prospects, or any response short of a direct sale is still a positive result because it may become more eventually.

People really need to understand both that nothing will ever happen if we do nothing but wait and ‘imagine’, and that there are never any guarantees when it comes to advertising and marketing. In fact there are no guarantees of anything. Will your job still be there a week from now? You never know. Maybe it is likely, but there are no absolute guarantees. Not even a guarantee we will wake up tomorrow. So we need to make the most of everything that we have to work with at all times. If you do wake up, get to work! Make the most of it!