My Most Powerful Email Ever

Here’s a story as told to me by a fellow online marketer:

There was a time, back in the 90’s, when some of us were doing something called “fax blasting.”

This was similar to email marketing, in that we were sending out faxes via a service to people who had expressed interest in our niche.

And frankly, we made very good money using this method.

Obviously it wouldn’t work today, but there was one lesson I learned via fax blasting that I’ve never forgotten.

I was working one of those multi-level programs that were so popular then.

I’d send out a blast of 1,000 faxes, and recruit several people into the program without even talking to them. Yes, it was that easy, if you had the right copy.

I would then continue to keep them updated via fax or email, their choice.

And there was one message I sent out that got more response than all of my other messages combined.

In fact, I was frankly shocked at the response. People referred to that message on personal calls, conference calls, in emails and so forth.

Quite simply, it resonated like nothing else I ever sent.

So what was the message? It was simply me rambling on a bit about my typical working day: When I got up; when, where and how I worked; when I finally got to bed and a couple of amusing but personal anecdotes.

It was something I dashed off without much thought, yet it was the message that everyone wanted to hear.

Why? Because it was personal stuff about me.

I was their upline. And in marketing, people like to buy people, not things. If you think about it, there are probably a dozen or maybe a hundred other people selling the same or nearly the same things you’re selling.

Yet your customers buy from you. Why? Because they like YOU. Maybe they like the way you write, or talk, or the look of you… I don’t know. But I do know there is something about you that they relate to.

So next time you send out an email or write a blogpost, put a little bit of YOU into it, and see what happens.

And make that a pattern, always offering a little insight into the mystery that is you.

While it will never be your main message, it will go a long way to bridging the distance between you, your customers and making sales.

How To KNOW You’ll Get Paid Every Month

Yes, you made sales this month. But will you make sales NEXT month? And how will you pay the bills if you don’t make sales?

It can be scary going from a job where you know exactly how much you’ll get paid and when you’ll get paid to working your own business online.

In your business you might have a banner month and then two months of starving followed by a mediocre month followed by (hopefully) another banner month.

Thus, the question becomes, “How do you get stability in your business – and your income -as quickly as possible?”

Or… how do you KNOW for a FACT that next month you can make the mortgage and eat, too?

Simple – continuity programs. Call it what you want – memberships, recurring payments, monthlies, etc.

It all boils down to getting people signed up into a continuity program so you can continue to get paid month after month.

Now you have a choice here: You can either promote other people’s continuity programs, or create and promote your own.

If you’re acting as an affiliate, then you don’t have to worry about sales funnels, membership content, customer service and all of that. You just need to focus on making the sales.

Drive the traffic, offer your own bonuses and do what you’ve got to do to get people signed up.

The problem, of course, is that in exchange for less responsibility, you also have less control and more competition.

The membership site owner has control over content. If s/he takes a “churn and burn” mentality and doesn’t care about keeping members happy, then people won’t stay long. You’ll have to continually make new sales, which isn’t what you’re looking for.

You want stability. That’s why you only want to promote truly great memberships and continuity programs that deliver a ton of value.

As to competition, you are competing with every other affiliate who is promoting the same program.

If you have your own list, then this isn’t that big of a problem. After all, people on your list know and love you, right? And so they’ll follow your recommendation.

Unless they’re on someone else’s list (they are) who has already promoted the program. In which case, you’re not going to make many sales.

Promoting affiliate memberships is a give and take. Less responsibility, no control and lots of competition.

And this is why you might want to start your own membership. Look around and see what people in your niche desperately want and need, and then fill that want with your site.

Outsource the content creation if you can, so you can focus on the important part – filling it with people.

Once you’ve got your membership site up and running, it’s time to get busy promoting it. Use every technique you can think of and track everything.

Find out what your best sources of traffic are, and then put all of your effort into just those methods.

For example, maybe you buy traffic from Facebook, Adwords and solo ads. You also get free traffic from guest posting, forums and social media.

9 out of 10 new members are coming from Facebook, so what are you going to do?

Sneaky Way To Earn From Product Launches

I don’t know if you’ve noticed, but there are quite a few launches that offer second tier affiliate commissions.

This means that when someone signs up to be an affiliate through your second-tier link, you’ll receive a small portion of their sales.

The trick, obviously, is getting affiliates to sign up from your links. Here’s how you do it:

Set up a site that you update weekly or more often. It’s going to be a roundup of all the upcoming launches (that happen to have a second-tier program in place.)

Watch Clickbank, Warrior, JVZoo and other sites to find these second-tier launches.

Make your site look good, and give it an official sounding name.

Give the links to each launch, so when an affiliate joins, you earn a portion of the commission on their sales.

Let your subscribers know each time the site is updated.

Your target market is generally going to be new marketers who aren’t all that comfortable finding products on their own to promote. You’re helping them, and in return you’re making some extra money. Not enough to get rich, but it’s a good side income and only takes a few hours each week to update.

You can offer free admission to your ‘private’ site in exchange for a signup to your email list – and the site becomes your lead magnet.

BONUS: Also put up a link to each sales page, which just happens to be your own affiliate link. This way your visitors and new affiliates get cookied in, and if they purchase, you make the commission.

Where to Begin If You Are Thinking of Starting a Business Online

To begin with, you need a real plan — a plan that would organize resources that you have to invest, as far as money, time and skills. Even if you have very few resources you can still start a business on the Internet. If you are determined, there are ways to make up for anything you feel you need but do not feel strong about.

Get started!
If you have no money to work with then start to save a few dollars whenever you get money. You will be surprised that even a little bit of ‘spare change’ will add up if you don’t spend it. It is also a good thing when planning to take stock of what you spend your money on. If you are really committed to having your own business at home, you can make some small sacrifices as far as things in your life that are not essentials, for example – entertainment, trips, and luxuries.

You can be direct and for example when you would normally pay for tickets to an event, take that amount and put it away in a savings account for your business operating expenses. You can also help yourself to motivate your saving, figure how much gas you saved and the bridge tolls, etc. and put that away in savings too.

Time is a major concern especially if you have no money. You will need to spend more time researching and working in performing tasks for yourself. You can always learn how to do things if you feel you don’t have strong enough skills when you come to the table.

Rest assured though that you have access to major important, free resources, rich or poor. Search engines like Google.com are where almost anything you ask under the sun will be answered within minutes. It may take some time to go through all the results you get though, to decide on the best.

There are free courses online at organizations like W3schools.com. This is technical and provides just enough information that you can learn how to maintain and even build websites. There are also community colleges online where you can take excellent courses for just a few dollars and you can do it whenever you have free time.

Determination and sacrifice are key ‘skills’ that you need. After working all day, commuting, and family responsibilities, devoting yourself to starting a business may take your last ounce of strength! Many do it and it is very gratifying for them to know they have taken control of their own lives.

Transform your Life With a Home-Based Business

Whether personally or globally, our economy can have radical shifts. ‘Feast or Famine’. Unfortunately the ‘cost of living’ doesn’t change very often. Many are thinking of or already working from home. For several reasons it is probably best to do this part-time at first.

make your home pay its own biills
Working from home has many advantages. Besides being able to have extra money to save or use for something your salary alone may not afford, a close second is probably being your own boss and to do the kind of work you want to do. Most plan on eventually working from home full –time. (make sure you have proven full-time income before you quit your day job!)

A full-time home business provides freedom. You have the freedom to create and maintain your own work schedule and to save money on gas, food and clothes. If you ever calculated it you probably spend a lot of time commuting that you are never paid for if you are working away from home. When you work from home, you are able to keep more of the money you make.

Another advantage of having a home based business is that you can spend more time being around your family and friends. You will not have nearly as much stress all the way around as you would have with a job. Remember your kids are only kids once. Don’t miss all the ‘firsts’.

A home business gives you more opportunity to progress professionally. To run your own business gives you experience in management. Having your own plan gives you a chance to be more creative. You may even be able to use talents you haven’t been able to use before as well as ones you have honed through years in your career.

To make your home business work, you need to put together a well thought-out, written business plan. There are many online websites that can help you think this through. Don’t be in denial about this because you really need to know how much time and money will be required at different stages. There are many ways you can do this as your assets allow. Use the skills you have to do things for free to promote your business.

How to Start a Home Business

If you are expecting to start a home business, and for it to be successful, you really need to get serious. You should see it as if it was a paying job, even though it may not be yet. Schedule your working time to just like you would have hours where you are expected to perform for a job. Keep in mind that you don’t have to stress about time and deadlines quite as much when it is your home business and not your job.

get started!
If your business was a job, would you have the attitude that whenever you get a chance you will do whatever it is? Would you do what you need to do only if you can squeeze it in to your social calendar? No way, because you wouldn’t keep the job long enough to be worried. It is the same concept with your business – take it seriously. It has to be on top of your list of priorities. Top of the charts, you need to make your home work schedule part of your business plan. Determine how much time you can commit to spend per day or per week to work on your business.

You may have a day job, a family and pets, etc., that demand your attention and are first priorities, if you want to add a home business to your life you need to create some structured time for it. Whether it is 2 hours or 8 hours you need to use the time wisely, and be consistent. Looking at your day as 24-hours you can be flexible and can do some hours in the AM and some in the PM or whatever fits your lifestyle. It can always be flexible, changing as need be when there are things that come up, or just because you feel like it.

Realizing that one of the most important (free and effective) ways to promote your online business is to use your blog, try to spend at least 30 minutes to publish at least a few paragraphs. Original content is always best, but if you don’t have anything unique, then maybe post an article by someone else, and of course including their links, etc. to give them full credit. (this is another important legal issue).

Also typical to an online marketing business would be to manage your list of subscribers in your autoresponder, (15 minutes); and to do some advertising using whatever strategies you have chosen to use presently – for instance solo ads, traffic exchanges, and list builders (30 minutes).

It won’t be too hard to forget to check your affiliate programs for commissions by logging in to each one and looking for your reports (15 minutes); Check in to your social networks, etc., to see if you have any messages (business-related) to respond to. This is no time to socialize unless it is business related. This is work time. You can go back on your own time to chat it up. Just remember not to get ‘lost’ on any site that you are on.

Home Business – You Have to Do it Your Way

It really shows you are creative and brighter than average if you want to develop a business on your own. Why blow it by being a jackass? Reference is to people with no experience who will ignore training and even minor documentation that might help them to formulate a plan. Oh but no, they are the center of the universe. They will pester support for answers in that they feel they are entitled to know without reading it.

listen up!
It says ‘free’ and/or it says ‘no experience’ necessary. Did it ever occur to you that you have to start somewhere? These two qualifications do in fact require your participation even if just so far as to give you a place to start from. Did I mention that you contact support usually after you mess everything up by doing it without having any reference? That’s ok support lives for you. Forget their other 100 people that they need to help. They will be glad to do everything 2 or 3 times just to cater to you.

If you are paying for service that is a different ballgame. They owe you, but still only to a reasonable degree. Why do you not recognize harassment when several times a day you are running to them with questions that are either not relevant to what you should be doing at this point or worse something that has already messed everything up and now needs to be recovered – on their time. Oh! But you are entitled more so than anyone else. (Where did you get this silly idea?).

Unfortunately the other side of the entitlement allows that you will tell people how to do their job. If they try to tell you where you should get your direction (as a kindness) you will badger them and infer threats. You as support are expected to know everything and do everything. If you are avoiding telling the person they are a pest who you feel is harassing you, or to say ‘it is not my job’, they will likely consider you hostile and condescending. Which is best, tell the truth or go with ‘the customer is always right’. (not)

The point is allow the people who want to guide you to the point where you can start to use your own ideas. Don’t be ignorant and start right in destroying everything before you access what has been provided. This especially refers to changing technical settings that you have no idea how to understand or what will happen other than somebody else will need to fix it for you.

(End of Rant)

Affiliate Marketing – Earn While You Learn

There are many affiliate programs that offer some level of training with regard to promoting a business online. When you join, the company will assign your affiliate ID and give you a link to your own sales page so that you can actually start advertising on day one. You can start earning commissions while you are still learning how! However, it is probably a good idea to read over the documentation on the site. This will give you ideas on what to say in your blog, ads, etc..

learn to earn
There are some that feel ‘safer’ just to keep learning endlessly because they don’t feel that they can actually do anything yet. This is a waste of time. Often these folks suffer from what can be referred to as ‘paralysis by analysis. They hide behind the learning and never believe they know enough to start taking action. They waste months and sometimes even years thinking that they don’t know anything.

Affiliate marketing is very attractive, especially as a first effort to start a home business online. This is so in large part because they provide everything you need to get started on the first day. There is really no reason to wait. If they don’t have official training, then read all the FAQs and other documentation in your member back office.

An affiliate program has the product ready for you. They allow you to earn money from their intellectual property. This has taken them possibly years and many dollars to develop. There are also costs they pay associated with running the membership program. This is why when you become a member you will eventually pay a monthly membership fee. What you get in return is far and above more than you will pay. If you were to pay for a website, a web page, maintaining software, hosting, etc. you will realize how much time and money you save by affiliating yourself with an existing company.

It can take a while where you are learning and advertising, and it may be unlikely as a beginner that you will make sales the first day. It is possible though so why not dive right in as it will probably take some time to see substantial results.

However usually when you see statements that you can make money today it assumes you have a list of existing customers or prospects -or at the very least marketing experience.

Unfortunately there is no magic that will create sales. You have to promote your links constantly over time to build momentum. What they are actually saying is that it is possible to START the process to earn money; meaning at the least to become a member and start the process of developing your business today.

Choosing Home Business Opportunities

More and more people are searching for legitimate home business opportunities. They want to earn cash while enjoying a relaxed work schedule. They want to have the ability to work when they can. (as long as they do work at reasonable intervals).

home biz ops
There are several things that you should consider when selecting a work from home business. Among the most important are to realize that just like everywhere else, there are scams on the Internet. You have to be careful before investing your time and money. Do a little search engine research – free and a couple clicks away. Don’t skip this step. Try to protect yourself although that sometimes is not possible.

While there are more legitimate opportunities, there are a number of home business opportunities that are later to be under scrutiny by the government for various practices that often seem okay on their face. Understand that if this happens you may not get your money back. It is important for you to know that this is the government taking your money and not the business you signed up for. They may or may not have had any idea they were doing anything wrong.

Then of course there are real scams which often make unrealistic promises to unrealistic amounts of money for investors at the speed of light, without much effort. In reality, any effort to make money will take good strategy, wise investing and time. You will be required to work. An offer that promises huge profit without requiring you to invest your time and energy is generally something that you should be wary of.

Try to get involved with home business opportunities that are well-established. This can give you a level of some safety if they have a decent track record. Read the reviews but keep in mind there are many haters online. If they fail to understand for instance that they will need to do the work they can feel humiliated and blame the company rather than themselves.

It is required by law that an affiliate program has a tangible product to sell in addition to the ability to earn money from referrals. This is a real benefit as you have a couple different ways to make money on one program. You will find that wherever you can share your assets or resources to more than one of your opportunities (programs) the more efficient and economical for you.

Exciting Home Business Ideas

If you are thinking about working from home, you may need to think of ways to work this new routine into the life that you have right now. If you have an idea for something you could get started with, you may find that it requires adjustments in order to set up your foundation in the market.

good ideas!
It is definitely best to continue to work your current job while you get your home business started up and running. Don’t ‘burn your bridges’ until you actually see an additional and consistent income flow from your new business.

You may eventually be able to leave your old job behind and start working for yourself full-time. That seems to be the ultimate goal of most people who work from home once they see how much more pleasurable it is versus a job.

The more experience you get with your business, the easier it will become to get people interested in becoming your customer or a member in your program. The key to becoming as successful as possible would be to come up with an idea that would allow you to work on something that makes you happy in a low-stress atmosphere, and that you can make a substantial profit with.

You can create a successful business at home using a hobby or interest of yours as the theme. It actually would be a good idea if you had a business that was very different from your day job. This might keep your interest more than doing the same thing over and over.

Actually they say we do things that we like much better than ones we are ‘lukewarm’ about (like your job?). So for example if your interests include sports, you could start with a blog about your favorite sport. Just report news (and quote the true authors), do commentaries on recent and notable games, do biographies on famous players.

You can attract other enthusiasts by having for example schedules and locations with maps to games and happenings for that sport. Then as you get the site developed you can begin to monetize it by adding accessories and etc. for that sport. A good example is golf. You can sell and drop-ship clubs, shoes, bags, golf balls, etc. (Drop-ship is where you take the order and have the manufacturer or wholesaler ship directly to your customer. You don’t need inventory).

When you are enjoying the time you spend online at home, and making extra money, you will see your whole mood change. That is because you will experience a sense of freedom and eventually abundance. Eventually because it takes time to develop any business and it is normal not to see any tangible results at first. So get started!