15 Things We Can Learn From Sir Richard Branson

You can fail and still succeed. In 1995 and 1998, Richard Branson and his team tried to be the first to circle the globe in a hot air balloon. They failed. But the publicity they received on both occasions for the Virgin Brand was priceless. Plus, we have to imagine they had fun, too.

Don’t take yourself too seriously. Rich, powerful, world-renowned – certainly someone like Richard Branson is careful to project a poised, professional image at all times, right? Nope. In 1996, Branson shaved his beard and donned a wedding dress and makeup to promote Virgin brides, his new wedding and bridalwear store.

If you’re going to compete with a big name, do something spectacular. In 1998, Branson drove a tank through Times Square and pretended to blow up a Coca-Cola sign to promote his own Virgin Cola. You can’t buy that kind of publicity.

Research and planning and pretty darn important. In 2007, Branson celebrated the first Virgin America flight by bungee jumping off a 407 foot tall building. But Branson and his team didn’t take into account that leaping off a building is NOT the same as jumping off a bridge or cliff. Branson crashed into the building twice and could have been seriously hurt or killed. Luckily, he only ripped his pants.

Pay off your losing bets, but still go for the last laugh. In 2013 Branson lost a bet with AirAsia CEO Tony Fernandes over each company’s Formula 1 racing teams. Branson had to serve as a female fight attendant – complete with skirt, purse, mascara and pantyhose – for AirAsia’s airline. But Branson got the last laugh when he ‘accidentally’ spilled a tray of drinks on Fernandes’ lap.

When in ‘Rome,’ do as the Romans do. To promote Virgin Atlantic’s new routes in South Africa, Branson consulted the cultural center in Johannesburg before authentically dressing as a Zulu warrior and posing with the locals.

Do it in style. In 2004, Branson crossed the English Channel in an amphibious car, wearing a tuxedo. We wonder if he also had vodka martinis on the trip – shaken, not stirred.

Go viral. When Branson did an interview with Stephen Colbert, he splashed the talk show host with water from his mug and Colbert splashed back. The interview dissolved into both men laughing hysterically, and resulted in additional coverage, views and social media shares.

Don’t wait for others – make it happen yourself. While most people might wish Hollywood would cast them in a movie, Branson made his own movie and stared in it. The Casanova Gunslinger is a 20-minute live action movie, created by Virgin Mobile.

Test your idea. To start his new airline, Branson called Boeing and negotiated to rent one plane for a year, to see if his idea was viable.

Get inspiration from others. Branson has frequently cited non-fiction books as his inspiration for everything. For example, from Nelson Mandela Branson learned to let his vision guide him, instead of his fear.

If you’re going to do something, do it right. Virgin Records was burning cash and digging itself into debt. But Branson found a way to illegally avoid paying the 33% purchase tax. Customs eventually caught on to the scheme, and to avoid jail Branson had to pay back three times the amount not paid in taxes. He somehow managed to make the payments, and vowed to never do anything illegal again.

Be willing to do anything for your business. When Virgin announced it had flights to Scotland, Branson arrived at the press conference wearing a kilt and underwear that read, ‘Stiff Competition.’

Your past does not equal your future. Branson did poorly in school, still couldn’t read at the age of 8, and was described as hopeless in math and science. Yet now? He’s one of the richest people on the planet.

Frustration equals opportunity. When his flight to Puerto Rico was canceled, Branson charted a flight and sold seat to his fellow passengers, and Virgin Air was born.

Building Components for an Online Business

The idea for the business would seem to be the most important thing to consider when you are creating a plan to start a business online. Ideas may include products or services to sell, and also the entire concept. The concept would be the look and feel (environment) etc. Your presentation is key as well – your website design and format, your advertising and marketing content is important in attracting people and keeping them interested.

motivation fuels the ride
It would be important to know if there is a market for what you plan to promote. It is very logical that it is more difficult if we choose the product and then try to find somebody that wants it. The ‘path of least resistance’ would be to do some research to learn what the market wants and then give it to them. Think about that. It is a whole different dynamic when they come to you for something they want, than if you are chasing them down to try to convince them.

Your motivation is important. Determine how badly you want to have a business and why. It probably should be more than ‘need money’. You should have a passion – (besides the money). Motivation may arise as a result of your dissatisfaction with where you find yourself. For instance you are not making as much money as you want or need; or maybe you are not doing something that you like to do.

There can be other negative factors associated with politics in our workplace environment. A huge motivation would be if you are about to lose your job, love it or hate it, or have already been terminated. You know you need to do something fast and as for a home business it can be either part or full-time. Realistically if you don’t have severance pay or unemployment insurance, you should probably focus first on replacing your full-time income.

Any of these things can motivate you to start building your own successful home business. If you put a lot of effort and time into developing your business, and are patient with the process, you are likely to eventually achieve your goals for success. Just don’t give up. One thing that must be part of your mindset is that you are not in a rush. You are realistically building a business from the ground up. There is no magic that will have money popping out of your computer in 2-days – or maybe even 2-months. That is why you have to be strong in your motivation to see it through. Otherwise why bother?

Help Needed! Starting a Business Online

Our society wants instant gratification with everything. The faster we go, the more we want it to move faster. Give us ‘quick’ or ‘instant’, and we want ‘ready-made’. Starting a business online is no exception.

starting-up
Some ‘pre-fab’ things work well and there is a real benefit saving time and money buying something that is all put together for you. It depends on the context. For a business there are things that may be too complicated for most. That alone is a good reason to find tools that can give us a head-start such as the Internet’s infamous ‘Business in a Box’.

If learning a programming language was required, well we just wouldn’t or we would believe we couldn’t. Too far out (technical)? This would prevent us from having a website or starting a business online in many cases. At least it would be the case if we had to take a time out for a few years to learn the language and get some hands-on experience. This would be more likely if the business was to be technical. If you just want to market opportunities and products online you really don’t need that level of skill at all.

People are not necessarily lazy. More so, it is usually just that some people can relate to technical things and some don’t. There is nothing wrong with that. We are all different. It is just that we should know our limitations as well as we know our likes and dislikes. If you are building your own business this is the time to make it what you enjoy and could do well.

There are several resources we could use to accomplish what we need. There are web design companies to create a website and some web pages for us, but this can be expensive or cheesy looking. Don’t be fooled by ‘really free’ website built ads on TV that are laughable. They make that point “really free not funny free”. Yes, really free to build it.

However don’t forget to mention that they charge a maintenance fee each month (average $100 a month). This may include some basic marketing and content that might be the right thing for you if you can afford it and have little time to invest.

If you have few technical inclinations and no desire to cultivate the skills, we can go the almost free way. We could build a website on a blogging platform. All we need there is hosting and a domain name which really are very inexpensive. You want to do some research on hosting though, as far as reliability and security, as the host is really what keeps your website running and displayed online where potential customers can see it.

The blogging platforms usually have a number of free themes you can choose from. You may start to customize it for your purposes. (Note that not all themes can be changed so pick one that can be if that is what you want).

If you can’t even afford almost free, there is a blogging platform where you don’t even need a domain or host. The drawback is that the design options are limited, and you will have a sub-domain which is not as professional as a top-level domain. In fact it screams ‘I am a flat-broke newbie’. No big deal, everybody had to start somewhere, but it may turn a few ‘savvy’ individuals away.

Affiliate Marketing Programs

Many people have been enabled to earn money at home by participating in affiliate marketing programs. You can do it either part time or full time depending on your situation. Affiliate marketing and the types of products offered through them, range from beauty products to electronic devices.

become an affiliate today
Naturally choosing a good Affiliate Marketing Program is of paramount importance. Do enough research to make sure that it is a legitimate, well-known company and principal(s) that live up to their commitments to you as well as the customers you are able to acquire. Look at the track record if they have had previous businesses. Keep in mind though that many times when people do not want to really work, they will blame the program for ‘not working’ when they fail (so try to get multiple perspectives).

The product is also very important. Choosing the right product that has the potential to sell is obviously important. It is just as important that the affiliate believe in the product that he or she is promoting. You will be writing or discussing the program as a primary method of advertising and your true feelings can show through your words. That is why whenever possible you should use the product yourself. It will help with writing reviews, as well as ads.

When you become an affiliate of one or more programs, you are provided with a professional sales (web) page you can advertise. This is not a web (site) that can be changed. If you do get a few programs it would definitely be more professional if you had a website with a domain name that advertises all of your opportunities as long as they are somewhat related. There are some who do not trust affiliate links. A domain name says you are serious and there are ways to see who owns them.

Thankfully it is not that difficult to set up a blog or website for free or at low cost if you are able to follow simple menu-driven instructions. Web hosts like WordPress and Blogger enable one to set up a reasonably good looking site free of charge. The sites are easy to work with, so even someone without technical knowledge can set up a well-designed web site and be able to navigate. There are techniques you will need to learn in order to promote your business online, but again it’s just not that difficult or expensive.

Affiliate marketing can be a successful way to earn money and make a profit. The good news is that with planning, perseverance, and a little easy work,a person can successfully earn a living while working from home and the easiest way is with affiliate marketing.

Success Recipe

The recipe for success when building a home business is first finding one! We need to find the right ingredients and instructions. Obviously it’s pretty important to follow the directions to the best of your ability. Learn a few basics before you try to do things on your own. It is probably not the right time to do things your way if you have never built a business before.

cook it up
When you have learned some of the basics and have applied them to see how they work, then you can get creative and do things your way so that you will stand out, etc. If you don’t have any experience in the field however, you may waste resources (time and money) doing it your way when you are only guessing. It wouldn’t take that much time or effort to just learn a few facts.

Find some important expert advice and at least consider that they may be able to show you something you don’t already know. It is great to be a ‘non-conformist’ and to be creative, but there should be some foundation to start from. It may also help you if you have information that includes a ‘track record’ (statistics).

Starting a home business is not really like for instance baking a cake. With cake, if you don’t follow the recipe as far as the quantity of ingredients or baking time, you might end up with a lopsided lump that may even be inedible. With cake there is a right way and a wrong way. You do have more leeway with a business start-up to be creative as long as you have some valid frame of reference.

Above all else, what you don’t want to do is to find reasons to procrastinate or to waste time ‘reinventing the wheel’. If things require more technical expertise than what you possess at this point, don’t worry too much. You can learn what are actually very simple instructions, usually as you go along. Basic technical information will also begin to make more sense to you if you want it to.

Things will look very different to you in the near future, with a little experience and information under your belt. You will be more able to navigate and much of the stress will subside. Remember you do not need a degree in computer science or to be a programmer to learn how to function with your own business – eventually. Unless you actually want to have a technical business, there is really not that much you will need to know that is technical. At the same time though, you shouldn’t run away from it. Learn all you can.

An important ingredient for just about anything we do is Mindset. It allows us to have the ability to start anything, or maintain and succeed with anything. The best Mindset you can have in the beginning or the end is an open-minded willingness to learn (humility). Some things you can do at start up, and others will take time and experience to master. Don’t get in a rush which may only discourage you.

Persistence is Required

If you want to have a professional, profitable home business, persistence is required. It rolls next to determination. Both require patience to prevail. None of them are just for when you start out, as you must always be building momentum over time.

persist patiently
Sometimes people who work hard when they first start out, expect direct, almost instant results. Unfortunately more often than not this is not at all realistic. If you really want to develop a successful business it is a process that involves time. People are used to receiving direct compensation (paycheck). However, when you are building your own business it is totally different from having a job.

Most sales-based businesses depend on earning income directly. Probably to some it appears without a paycheck they are working without pay! For a time you might be while ‘under construction’. That is why it is probably best not to quit your job until you have established a steady income from home.

Even people willing to work, sometimes haven’t got any patience with the process. The harder they work the less patience they have. Patience is a very necessary component of persistence! It is sad to see the ‘newbies’ who are trying too hard and they start to rush. Before long that whole recipe turns into chaos where they are just going around in circles. Then they start spinning their wheels, instead of building momentum over time.

They get burned out and get broke; they become skeptical and discouraged; all because the will not have patience. Of course in part this is because money may be going out of their pockets and none is returning YET. It’s just human nature to want to see results! However, there is no ‘magic sauce’ for achieving instant wealth without work.

All of the people that are making substantial money on the Internet got it by W-O-R-K-I-N-G. They have done their time. If you are persistent and patient long enough, and really engage in your home business, eventually you will achieve your goal of major profit. It can be done but there usually are no shortcuts for most of us, we must build momentum over time.

Working From Home In More Ways Than One

People usually have more than one capacity that they are trying to fill. You may be a mother doing the important family tasks like housework and childcare more than likely as an unpaid job. You may realize things would be better if you had more money. You naturally think of some ways that you could start a home business at your kitchen table while the kids are taking their naps. Although you love your family you have to admit you are bored with your life and need some mental stimulation.

work at home
We do not have much choice but to do it this way, since unfortunately most childcare would eat up any profit we might make at a job. We know we could do much more than we are doing – not to mention more money is always a nice idea. Staying home to work is nowhere the same as having to leave the kids behind every day. While you understand and forgive yourself for leaving them, they really don’t know why you are never there.

If you are a mom who works outside the home that would be the number one priority, after the children’s care itself. It is difficult for mom to have two first priorities.It also becomes more time-consuming to add in commute time. It gets to seem like you wonder if it is all worth it to gain 15-minutes a day to spend with the kids.

When you factor in unpaid travel and commute time to and from the outside job, as well as the expenses to and from, and for childcare, etc., then you see that they are not making as much real ‘spendable’ cash (profit) at the end of the day. So when you are planning on ‘converting’ your day job and you analyze how much it would take to be able to do that, a fact very much on the ‘up’ side, is that you can keep all that money you have been spending to commute and have your children cared for. So right away everybody in the family is benefiting.

Your Dream Home Business – Make it Come True

Have you thought about starting your own business in the past? Is it when you become profoundly aware that you are sick of your routine? It might be when you want to buy something and realize you really can’t afford it right now; or maybe it is when your boss seems to look down his nose at you.

dream a little dream
Unfortunately just dreaming will not do anything except make you feel worse when you wake up. Fantasies can’t become reality unless you make them happen by taking action. It is your individual preference as well as ability to determine how long it will take you to create and implement a realistic plan to start a business. Perfectly fine that by the time you actually do it, it may have changed several times. This can be a good thing so that you get the closest thing to your dream.

Be sure to find a business that has a market. It is great if you are creative and innovative, but for a thriving business you need to appeal to the masses. Unfortunately you may need to make your name with the status quo and then roll out the really unique things you may have in mind. Show them that you have ‘what everybody wants’ before you appeal to their more abstract tastes. it is the status quo that generates business for the most part – what ‘everybody’ wants. You can do both – eventually.

An affiliate program is a great way to ‘get your feet wet’ and without spending an arm and leg, find out if you like marketing and advertising. With a simple process there is really no maze where you must spend years in the learning curve.. Maybe this is ultimately not going to be the path you choose. However, you need to learn first, and the best way to do that and get some hands-on experience is the easiest, fastest and most inexpensive way. (the ‘business in a box’).

You may end up being satisfied with being a super-affiliate making lots of money and have lots of followers; or just a ways down the road you can take what you have learned and go a different way. At least you will know and not have to always wonder.

It is important that you know how things appear from the customer’s perspective. Becoming an affiliate yourself for a while will show you things you might not realize even if you are the most proficient engineer or programmer. You do want a ‘user-friendly’ business where average people can function and be able to use the tools and resources provided.

No Program Works Unless We Work it – Including Affiliate Marketing

Sans magic tricks there is no program that does absolutely everything for you including the work. No program even on the Internet can make somebody wealthy unless THEY seriously invest their time and effort. People frequently use words like ‘easy’ or ‘fast’ to describe business opportunities online.

work it
It is true, especially when compared to trying to do anything offline. However, you must be logical in your thinking, because both easy and fast are subjective. That is what you think is easy I may think is difficult. or what you call fast may mean something very different to me.

Affiliate marketing programs provide invaluable help to get your online business started. Most give you several different resources toward that end. However nobody is responsible to make it work for you except YOU! If the program ‘works’ for you or not depends on how much effort you are willing to invest in it over time. Unfortunately success is never guaranteed. Success happens usually when YOU make good use of everything to develop your business!

With some spending money you can pay others for services to help you in building an affiliate marketing business at home online. If like many you are a little short on spare change, then you can learn how to do your own marketing and advertising for free or nearly free. Since you will find that besides being cheaper, faster and easier using the Internet you don’t need supplies or equipment like paper, ink, postage, or printers to conduct your promotions for your business. This cuts way down on operating expenses, not to mention time and effort.

Working from home online can be much more enjoyable, for one thing because you can make your own rules about how and when you work, how much time you spend in a work session, and even how you do things. It is still work though and needs to be done consistently.

People sometimes get the impression that they can become wealthy just by joining a program where others may have earned substantial income. That may be a good indicator of a possibility, and it follows that you can do the same. You must realize that if this was the case then you would probably need to use the same techniques they used for the same length of time and with the same consistency.

If you want to earn money, it is necessary to spend the time and do the work. If you are serious about your business, you should remain engaged at all times. If you stop making a real effort or sit back and wait, you will be waiting a long time because it is likely nothing will ever happen.

Internet Business Start-Up

Taking action is the key to everything. Things usually start with an idea, but unless somebody does something to make them happen they will never be anything but ideas! First to get started, you should really analyze why you think you want to start a business from home. It probably has to do with wanting or needing to earn more money. However there are other important elements that could be encouraging you to think about starting your own business and you should listen to yourself!

get a business not a job
Maybe you are in a rut at work and wish you had a different job. You know you could achieve more and you want to be more interested in what you are doing so that you could feel more invested. Possibly you would like to be able to spend more time with your family. It could also be the opposite perspective, that you are bored with staying at home 24/7 to take care of kids or others. It is not that this is not very important, it is just that you don’t find it mentally challenging.

You may feel double discouraged as when you have tried to find a job you were either over or under qualified. Or maybe you didn’t take the job because you didn’t agree with some ideologies there, or weren’t politically connected. Maybe you just didn’t fit in. Both parties can be the best but not be on the same page.

Maybe having gone through years of trial and error and semi-satisfaction, you determine that you really would rather have an alternative lifestyle. Quite legitimate as it’s your life and if possible you should be able to live the way you prefer to. You only live once. So many people ‘sell out’ (compromise just to survive). They can’t be themselves or have any fun.

Most folks usually don’t feel that bad about it being necessary to go along with the program in order to live comfortably. Just think of how much worse if there was no way. If you can find a way to be self-employed, you can have it all. If you have a home, a computer, an Internet connection, and some basic skills, you have the foundation on which to start a home business.

Next you need to determine some ways that you can make money at home. This may come to you in stages, where it is not what you consider your best idea that is necessarily the most likely to succeed. As with a corporation where you start at entry level and work your way up, you may need to do this with your own business. The major point though is to start some place. If you sit and think about it, there are a number of things you can do or learn to do online that could turn into a profitable business that also provides some gratification someday.