Everybody is Different – Effective Home Business Strategies

It is a mistake to think that ‘one size fits all’ when it comes to motivating people to start and succeed with a home business. What works for me may have the opposite effect for you. There are multiple home business strategies that you can explore to find what works best for you.

visualize dollars

For example, some people may actually find a benefit in ‘visualizing’ and this is all they need to stay focused and determined enough to actually cause their business to succeed by taking consistent action. This means they want to imagine themselves as wealthy, and to picture all of the things they would buy if they had the money. However others would be turned off immediately by this as they deem it to be ‘hokey’, ‘woo woo’ and even ‘witchcraft’.

Others who are logical will probably be most helped by having a solid plan of action, starting with being organized. They have specific goals for every stage of development. They will be interested in the concepts and theories, but more importantly will learn an exact plan of action that includes the steps they need to take, the resources they need to have, and to know how much time they will need to work each day.

Either way people need to be as committed to their home business as they are to their job. Just because we are our ‘own boss’ and can work ‘whenever we want’, we still need to treat it all very seriously if we expect to earn an income on a regular basis. We probably wouldn’t dare tell our boss, ‘Sure, I will do it tomorrow if I have time’ and certainly if we did, we would be sure to get it done at that time. When you ‘work for yourself’ it is all too easy to procrastinate and even just eliminate unpleasant tasks.

While nobody will fire you, it is less likely your business will be successful unless you are ‘taking care of business’ and ‘doing what you need to do’. On the one hand people are so worried about spending a few dollars as an investment to get their business off the ground; and yet then they will ignore what they need to do and may even quit without trying – wasting what money they did spend to start-up their home business.

It’s no big surprise that not everybody is cut out to be a home business entrepreneur – Some people function really well at a job where they have structure, and do a great job. However on their own, they just don’t have the motivation to do what may be a second job or something that will take up all of their spare time in the beginning. They are unwilling to make any sacrifices or to learn anything new. That’s ok, but then they need to understand they will always be stuck with the status quo for better or worse.

Writing Compelling Ad Copy and Other Content

There is a technique in writing that is referred to as ‘emotional writing’. There are various lists of ‘power words’ that marketers and copywriters use to make what they are writing exciting. Words like ‘wonderful’, ‘awesome’, ‘profitable’, ‘jaw-dropping’, ‘powerful’, ‘beautiful’, ‘exceedingly’, ‘fantastic’, are just to name a few.

write on!

This theory also includes the fact that you have to catch people in the first 30-seconds or you may lose them. So you want these power words in your Titles or Subjects for ads, blogs, etc. There are other ways to grab somebody’s attention on a website like for example the discreet use of the color red. Not too much because it can be glaring and distracting as such. You want just enough to attract attention or to emphasize KEY points.

Another point to consider is that the majority of people that logon to the Internet are looking for information. While they may not buy something this trip, the information they find may help them to make a decision to buy something they are specifically looking for (and maybe then some!). So it is actually a perfect hook to tie free information sharing with sales.

Better than just ‘window shopping’ at a few stores to compare features, price, etc., on the Internet you can see all of the different businesses that have what you are looking for, and find just the one that is best for you. You can bet that if somebody was happy with your presentation of the information they were seeking, that they are more likely to pick your site to buy it from.

You want to be exciting without being obnoxious or ‘selling’ and at the same time to write clearly and organize your document in such a way that it is easy to read. The more facts and statistics you can include the better chance you have of being trusted. If your product has a lot of technical specifications, tables or at least bulleted lists it will help to organize it and make it easy to navigate.

Any time you are fortunate enough to find a study or survey that you can quote, it is sometimes even more compelling than a ‘review’ or ‘recommendation’. Of course be sure to include the full reference – the name of the study and a website address or other way for people to confirm that they actually exist.

Even if what you are selling is a business opportunity, you would want to include all of the features and specifications. There is nothing worse than losing a potential sale because the person could not find an answer to a question that will directly influence whether they buy something or not. So you would do well to really include as many typical or common questions as you can.

Scheduling and Time Management When Working at Home

In order to benefit from scheduling your time, you first must determine how much time you will commit to spend on your business each day. Although your business should be a priority, you need to be realistic. Factor in time spent commuting, working at a job and family obligations. Don’t forget to schedule some time to relax and/or get some fresh air and exercise. The remainder is time you have for your business.

use time wisely

If all you have left is 2-hours each weekday and 4-hours on the weekend, that is still 14-hours where you can be very productive if you also plan how you will spend your time. Some tasks that are typical of an online home-based business might include monitoring your traffic and sales statistics, checking on marketing campaigns and implementing advertising transactions, posting to your blog and social networks and forums.

Then there is checking your email inbox. This can be a major time-waster and it is recommended that you strictly limit your time because otherwise you will waste time you could be using to promote your business. You can organize this if it is overwhelming and you will see how it can be manageable if you keep it ‘down to a dull roar’.

Your first priority would be messages from your customers and technical issues. All the messages from your affiliate programs you should just scan and then file off into folders in your email account – so that you don’t lose them. Offers would include a lot of spam typically and if it is not from a company you know you have opted in to, either put them in your spam folder or file those in a folder of their own.

It can’t be emphasized enough what a huge energy rip off your email can become if you do not get over the ‘next shiny object’ syndrome sooner rather than later. You need to focus on the opportunities that you have already chosen to work with and need to really just nip it in the bud if you can’t resist yet one more ‘last chance’ or ‘latest and greatest best opportunity’. Shuffle them right off without reading them unless you are actually business opportunity shopping – no matter how great they sound.

No program is going to work unless you work at it. If you have too many things on your plate you will not be able to give sufficient energy to each one but will end up doing them all ‘half-way’. In this regard it is helpful to really make a detailed list for what you need to do with each program. Where are you at with the process? Do they provide training? You may need to shuffle some things around to be able to avail yourself to special events like webinars, to watch a video or attend a coaching session.

Be Happy and Start Your Own Home Business

We spend a good percentage of our waking life working. That is one reason it is important that we feel some happiness and/or satisfaction in what we are doing. Sometimes you really have to talk yourself into it because the situation is not all you would hope it could be, but it is your life and you have to live with it.

be happy!

It is human nature to want more than we have or to feel we could do more. This may even be what motivates us to go ‘the extra mile’ to take control and change our situation for the better. Note that successful or not, just the fact that you are making an effort to take action above and beyond what is required, says something about your strength of character.

No matter what the situation, it is important to realize there is much to be thankful for. It may help to make a mental list of these things. If you have your health then you are blessed. If you have a loving family there is another blessing. Even very basic things that we take for granted definitely shouldn’t be. Not everyone has water, food or shelter and we are so fortunate if we do.

So just based on the fact that you can work – you have a way to support yourself, for better or worse, you should be able to consciously feel good about your life. If your job doesn’t make you feel happy and satisfied then you need to see how it could be a lot worse without it. So maybe that is the reason you can try to do more than just cope.

With that said, you shouldn’t let anything stop you from trying to exceed your current situation; so again, be happy while you make an effort to change your plight, by for example starting your own business part-time, and building it up with your long-range target goal being to support yourself entirely from your own endeavors.

You may not be crazy about some of the tasks you may need to do for your own business. In fact it may take you a while to realize you are working without pay while you are starting it up but it is more than OK! It is important to be able to convince yourself to be happy with it. Certainly have fun with your business if you can. Almost certainly you will find that the atmosphere of working from home is far and away more pleasant and creative than working at job day after day.

“That is the way to learn the most, that when you are doing something with such enjoyment that you don’t notice that the time passes.” Albert Einstein

Are You Serious About Your Home Business?

You may kind of look at your home business as a ‘hobby’ because you already work a full-time job. However if you don’t want to waste your precious time there are some things that you can do to ‘train’ yourself to get and stay serious. The home office environment can be one that is more relaxed and comfortable than a regular job. However you are accountable to create a business atmosphere during the hours you are working.

home office

Maintaining a professional space starts with having a clearly delineated area that is only your office. Even if this means only a desk in the corner of another room, that space should be used exclusively for business. It should be organized and neat at at least two points in your work day – the start and end. The less time you spend shuffling through a pile of paper to find something the more time you have to both be productive and to relax when you are done.

It is very important that your home office space is healthy. This means for one thing, well-lit. It has been proven that people are more productive and positive with bright lighting. If at all possible to have windows open then you also have air, which has been proven to be necessary for all life. Get some whenever you can. You also need good, indirect light for your work area.

Your eyes are under a strain especially if your home business is a second ‘job’. Be sure to look away from your computer to something as far away as you can at least once every hour or so to decrease the strain on your eyes and corresponding muscles from focusing on one small area too long.

Be sure to have your eyes checked often. If you need glasses for the computer or reading, get them and wear them. Having tinted lenses really helps with the burning glare of the computer screen and florescent lights. Having less eye-strain will make your work easier.

Seriously, there are conditions of the eye that are completely controllable if not curable – but only if you catch them in time. You only have two eyes and you need both of them ideally. So treat them as a precious gift.

Another thing that can cause you to be distracted and less focused, is not having the correct chair. Be sure your chair arms line up directly with your keyboard and mouse. Your arm should not be down or up – straight forward and flat is the best way not to put pressure on your wrists. If you don’t have a footstool, you can use a phone book because lifting your feet slightly puts less strain on your lower back from sitting for hours on end.

You may take all these things for granted and believe they are not important; but the most important element of building anything is the foundation. You want to start with good habits and make sure you are taking care of the boss (you) so that everything runs smoothly and successfully. These things don’t always come naturally, but need to be cultivated.

Work At Home and Avoid the Rush

When you stop to consider how much of your life is spent being involved in your job, it is shocking. There is rushing to get ready for work, hurrying to get to work on time, getting all your work done, getting back home in rush hour, getting to sleep so you can get up on time to start the whole rut over again. Really, the only other activity that gets as much time as work is sleep if you can squeeze it in! You really must, you know because if you collapse from the stress and exhaustion who will do all that you do?

 

If you have small children it is even more effort to get to work, not to mention you do have responsibilities to create a ‘home’ and to be there for your family. While as adults we may realize the necessity of working to support our families and we may even try to make our kids understand, to a child’s mind the only thing that seems to stick is you are not there. When you think about it, to a kid it is their waking hours when you are away at work. Nice touch to be able to spend an hour or two with them out of a 24-hour day.

This is why, particularly for people with kids that it makes so much sense to work at home one way or the other; either by convincing your employer to at least let you work from home part-time or by starting your own business. When you start to consider other things besides time, like money, you have another whole level of reasoning of why it would be best if you can make the arrangements to work at home.

Let’s calculate how much you spend on commuting/traveling to and from work, which usually is not in any way repaid to you by your employer. This calculation should include public transit costs or gasoline, and if you drive, add the parking, bridge tolls, and auto maintenance. Then there are costs that come in the ‘getting ready for work’ category, such as grooming, clothing, dry cleaning, etc.; along with eating lunches out unless you have time to make a bag lunch.

If you have small children you are likely paying a large percent of your income for child care at the minimum. Again this is in addition to the fact that your child is growing up without your presence most of the time. Not to make you feel guilty as it is a fact of life, even with two parent households, it is necessary financially to have two incomes; but again they just don’t really understand.

When you work at home your time is really your own. Not that you can slack off because you really do need to work at your business aggressively, especially if self-employed. But the point is you can work your job around your life instead of the job running your life 90% of the time. That means if you want to do your work at night, or half in the morning and half at night, or maybe have a day off in the middle of the week, that is up to you. You can then make time for your kids activities and to participate with them – and still get your work done on time!

While Making Money Can Be a Hobby, It Isn’t a Game

If you work at a demanding full-time job and have a gnarly commute to boot, you probably are not real enthused about spending more time working to start a home business so you can be making money on the side. However this is the very thing you should be doing. It may help to look at it as a hobby – one that you are interested in and find to be a fun project that you look forward to.

@ super business man

The motivation doesn’t even have to be making money – you can imagine not having that grizzly commute and just working from home someday, kicked back with your feet up, enjoying the journey as much as the thought of the eventual destination. The point is this could be critical someday, so find a reason to love it and pour whatever is left of yourself by the time you get home into it.

We can never know what is around the corner. Whether it is going to be something that helps or something that hinders. Therefore we need to be prepared, and making the most money now, while you still can, is a wise decision. There is a whole laundry list of possible disasters of varying magnitudes that could befall you and your family. If you had some money saved and/or an alternate way to support yourself well-established, landing on your feet would be a lot more sure.

So many things that we may have grown up being accustomed to are either gone or in a precarious state. You just never know what will happen to the company you are depending on to pay you a pension. Their investments can tank just like your own. There is no longer the concept of ‘too big to fall’. We have seen the biggest corporations fall to their knees and it can happen to individuals as well, as a result.

We saw what happened to millions of people in the last ‘recession’ where people lost their money on the stock market and even lost their homes that they worked all their lives to buy. We saw people who were reaching retirement age realize they had insufficient retirement funds and instead of planning a trip to Cabo they find themselves looking for part-time jobs for senior citizens. It’s just tragic. It’s heartbreaking to imagine looking forward all your life every day to something that is only a mirage, built with ‘funny money’.

What is the risk for you to invest your spare time in starting a home business to start making money so that you can feel a little more secure? For one thing, if nothing catastrophic happens where you need the money, you may be pleasantly surprised when you see you actually have enough money saved to buy something you really want but felt you couldn’t afford, like a new car or to take a vacation now while you still can.

The bottom line is it isn’t a game – if you are going to start a home business you need to take it seriously. Your home is a ‘kicked back’ environment, and lots more relaxed than the hostile corporate or retail work environment; however this could mean that you have to even more so be really determined and focused – absolutely committed, so that you will stay motivated to take care of business.